Below is the answer and explanation for the question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign ...
Below is the answer and explanation for the question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign Read article →
Below is the answer and explanation for the question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of ...
Below is the answer and explanation for the question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of Read article →
Below is the answer for the question francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his ...
Below is the answer for the question francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Francis tries to explain to his Read article →
Below is the answer and explanation for the question ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on ...
Below is the answer and explanation for the question ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on Read article →
Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one of the reasons why an advertiser should ...
Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? What is one of the reasons why an advertiser should Read article →
Below is the answer and explanation for the question ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess ...
Below is the answer and explanation for the question ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess Read article →
Below is the answer and explanation for the question hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Hank wants to use a ...
Below is the answer and explanation for the question hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner? Hank wants to use a Read article →
Below is the answer and explanation for the question how is using non-last-click attribution conversions useful for Performance Planner forecasts? How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device ...
Below is the answer and explanation for the question how is using non-last-click attribution conversions useful for Performance Planner forecasts? How is using non-last-click attribution conversions useful for Performance Planner forecasts? To find growth opportunities regarding device Read article →
Below is the answer and explanation for the question using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Using the Performance Planner on a monthly basis ...
Below is the answer and explanation for the question using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Using the Performance Planner on a monthly basis Read article →
Below is the answer and explanation for the question marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to ...
Below is the answer and explanation for the question marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to Read article →
Below is the answer and explanation for the question what is one way that Performance Planner helps businesses increase sales? What is one way that Performance Planner helps businesses increase sales? By choosing ad types that your ...
Below is the answer and explanation for the question what is one way that Performance Planner helps businesses increase sales? What is one way that Performance Planner helps businesses increase sales? By choosing ad types that your Read article →
Below is the answer and explanation for the question why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? Why does automating your bid versus using manual bidding contribute to a ...
Below is the answer and explanation for the question why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? Why does automating your bid versus using manual bidding contribute to a Read article →
Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Conversion-focused bidding ...
Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Which type of automated bidding strategy is enhanced cost-per-click (ECPC)? Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Conversion-focused bidding Read article →
Below is the answer and explanation for the question which factors should an advertiser consider when deciding on a bidding strategy? Which factors should an advertiser consider when deciding on a bidding strategy? Customer search history, competition, ...
Below is the answer and explanation for the question which factors should an advertiser consider when deciding on a bidding strategy? Which factors should an advertiser consider when deciding on a bidding strategy? Customer search history, competition, Read article →
Below is the answer and explanation for the question ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) ...
Below is the answer and explanation for the question ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.) Read article →
Below is the answer and explanation for the question Google ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available ...
Below is the answer and explanation for the question Google ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available Read article →
Below is the answer and explanation for the question marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying ...
Below is the answer and explanation for the question marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this? Marie is a marketer trying Read article →
Below is the answer and explanation for the question which type of automated bidding strategy is target return on ad spend (ROAS)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding ...
Below is the answer and explanation for the question which type of automated bidding strategy is target return on ad spend (ROAS)? Which type of automated bidding strategy is Target return on ad spend (ROAS)? Consideration-focused bidding Read article →
Below is the answer and explanation for the question Vvktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ...
Below is the answer and explanation for the question Vvktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on Read article →
Below is the answer and explanation for the question what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ correct answer Performance ✅ explanation Automated bidding ...
Below is the answer and explanation for the question what can automated bidding help an advertiser improve? What can automated bidding help an advertiser improve? Competition Languages Calls-to-action Performance ✅ correct answer Performance ✅ explanation Automated bidding Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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