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Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)? 

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

  • Awareness-based bidding
  • Consideration-focused bidding
  • Revenue-focused bidding
  • Conversion-focused bidding âś…

 correct answer

 Conversion-focused bidding ✅

explanation

Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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