Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression ...
Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression Read article →
Below is the answer and explanation for the question Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data ...
Below is the answer and explanation for the question Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data Read article →
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her ...
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her Read article →
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? ...
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? Read article →
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in ...
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in Read article →
Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest ...
Below is the answer and explanation for the question Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest Read article →
Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses What are two events that store visits for TrueView ...
Below is the answer and explanation for the question what are two events that store visits for TrueView for action come from? (choose two.) select all correct responses What are two events that store visits for TrueView Read article →
Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve ...
Below is the answer and explanation for the question when it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve Read article →
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Which one of Google’s data-driven marketing tools is a collection ...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Which one of Google’s data-driven marketing tools is a collection Read article →
Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within ...
Below is the answer and explanation for the question when measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within Read article →
Below is the answer and explanation for the question what’s a key benefit of TrueView for reach? What’s a key benefit of TrueView for reach? It helps advertisers maximize views. Its billing method is based on cost-per-view ...
Below is the answer and explanation for the question what’s a key benefit of TrueView for reach? What’s a key benefit of TrueView for reach? It helps advertisers maximize views. Its billing method is based on cost-per-view Read article →
Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two ...
Below is the answer and explanation for the question landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two Read article →
Below is the answer and explanation for the question Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and ...
Below is the answer and explanation for the question Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Read article →
Below is the answer and explanation for the question which is a key benefit of TrueView discovery? Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It ...
Below is the answer and explanation for the question which is a key benefit of TrueView discovery? Which is a key benefit of TrueView discovery? It optimizes delivery to users who are most likely to buy. It Read article →
Below is the answer and explanation for the question how can Google’s Custom Affinity audience signals help an advertiser connect with their target audience? How can Google’s custom affinity audience signals help an advertiser connect with their ...
Below is the answer and explanation for the question how can Google’s Custom Affinity audience signals help an advertiser connect with their target audience? How can Google’s custom affinity audience signals help an advertiser connect with their Read article →
Below is the answer and explanation for the question as an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach ...
Below is the answer and explanation for the question as an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach Read article →
Below is the answer and explanation for the question which elements are used to build a custom affinity audience? Which elements are used to build a custom affinity audience? App downloads, tours, website LAN, and app user ...
Below is the answer and explanation for the question which elements are used to build a custom affinity audience? Which elements are used to build a custom affinity audience? App downloads, tours, website LAN, and app user Read article →
Below is the answer and explanation for the question trueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? TrueView for ...
Below is the answer and explanation for the question trueView for action ad formats use smart bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account? TrueView for Read article →
Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the ...
Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the Read article →
Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. True or false? Google audiences are updated ...
Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. True or false? Google audiences are updated Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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