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What is one way to control ad frequencies across multiple insertion orders?

Below is the answer and explanation for what is one way to control ad frequencies across multiple insertion orders?

What is one way to control ad frequencies across multiple insertion orders?

  • Set campaign-level frequency caps. ✅
  • Assign a frequency cap to each creative.
  • Create insertion order budget segments.
  • Set recency targeting.

Correct answer

Set campaign-level frequency caps. ✅

Explanation 1

Campaign-level frequency caps work across multiple insertion orders. If you set a frequency cap in a campaign, serving will stop once the first cap at any level (campaign, insertion order, or line item) is reached. If you don’t set a cap at the campaign level, you can control frequency at the insertion order- and line item-levels.

Explanation 2

You can set a frequency cap for an individual line item, for all of the line items in an insertion order, or for all of the insertion orders in a campaign. Start by opening a line item or insertion order, and click the details tab at the top. If you want to set a campaign-level frequency cap, navigate to the campaign’s settings.

The above answer and explanation are for the question what is one way to control ad frequencies across multiple insertion orders?

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