Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked ...
Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that? Nicky’s account manager asked Read article →
Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. ...
Below is the answer and explanation for which statement summarizes a Google app campaign? Which statement summarizes a Google app campaign? A manual ad type in Google ads that lets advertisers display banners exclusively on Google Play. Read article →
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. ...
Below is the answer and explanation for which three statements about machine learning are true? Which three statements about machine learning are true? Machine learning will eventually develop to a level where it can replace advertisers entirely. Read article →
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail ...
Below is the answer and explanation for why might a shopper prefer to make a purchase using a retail app rather than a retail website? Why might a shopper prefer to make a purchase using a retail Read article →
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text ...
Below is the answer and explanation for Maria completed the “headline” section of her text assets and now needs to complete the “description” section. Which factors must Maria consider? Maria completed the “headline” section of her text Read article →
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. ...
Below is the answer and explanation for Tina’s an experienced account manager who enjoys overseeing the details of her Google ads campaigns. She struggles with leaving the majority of campaign management to machine learning in app campaigns. Read article →
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? ...
Below is the answer a explanation for what two things are essential for a Google app campaign to run smoothly and successfully? What two things are essential for a Google app campaign to run smoothly and successfully? Read article →
Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that ...
Below is the answer and explanation for George regularly checks his conversion data in his Google app campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that Read article →
Below is the answer and explanation for Google app campaign objectives should depend on which of the following? Google app campaign objectives should depend on which of the following? Reviews left by people using the app. Short-term ...
Below is the answer and explanation for Google app campaign objectives should depend on which of the following? Google app campaign objectives should depend on which of the following? Reviews left by people using the app. Short-term Read article →
Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much ...
Below is the answer and explanation for machine learning automates much of a Google app campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched? Machine learning automates much Read article →
Below is the answer and explanation for where do users spend the most time when on mobile devices? Where do users spend the most time when on mobile devices? Websites. Apps and websites equally. Phone calls. Apps. ...
Below is the answer and explanation for where do users spend the most time when on mobile devices? Where do users spend the most time when on mobile devices? Websites. Apps and websites equally. Phone calls. Apps. Read article →
Below is the answer and explanation for Rose has run her Google app campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take ...
Below is the answer and explanation for Rose has run her Google app campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take Read article →
Below is the answer and explanation for Nathan manages a website that sells bicycles. He’s using a Google ads display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the ...
Below is the answer and explanation for Nathan manages a website that sells bicycles. He’s using a Google ads display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the Read article →
Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts ...
Below is the answer and explanation for Canadian company Fresco arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? Canadian company Fresco arts Read article →
Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google ...
Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google Read article →
Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. ...
Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. Read article →
Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t ...
Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t Read article →
Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a ...
Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a Read article →
Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what ...
Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what Read article →
Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? ...
Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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