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Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google ...

Below is the amswer and explanation for Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google Read article

What are the four types of ad assets available in Google App campaigns?

Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. ...

Below is the answer and explanation for what are the four types of ad assets available in Google app campaigns? What are the four types of ad assets available in Google app campaigns? Text, Video, HTML5, Audio. Read article

Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur.

Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t ...

Below is the answer and explanation for Tom hasn’t yet released his app and he’s interested in the typical lifecycle of an app. Help him place these app lifecycle phases in the order they occur. Tom hasn’t Read article

How does machine learning in Google App campaigns benefit both marketers and users?

Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a ...

Below is the correct answer and explanation for how does machine learning in Google app campaigns benefit both marketers and users? How does machine learning in Google app campaigns benefit both marketers and users? By delivering a Read article

Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two.) Select All Correct Responses

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what ...

Below is the answer and explanation for campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what Read article

Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? ...

Below is the answer and explanation for why do Google app campaigns perform better when provided with a diverse portfolio of assets? Why do Google app campaigns perform better when provided with a diverse portfolio of assets? Read article

What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? ...

Below is the answer and explanation for what are two compelling reasons to include an app as part of a marketing strategy? What are two compelling reasons to include an app as part of a marketing strategy? Read article

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action ...

Below is the answer and explanation for Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action Read article

Match the following building blocks of Google App campaigns with their descriptions.

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of ...

Below is the answer and explanation for match the following building blocks of Google app campaigns with their descriptions. Match the following building blocks of Google app campaigns with their descriptions. Ad groups – A set of Read article

Brian’s in the process of adding text assets to his first ad group in a Google App campaign. What should Brian include in the Headline field of his text assets?

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? ...

Below is the answer and explanation for Brian’s in the process of adding text assets to his first ad group in a Google app campaign. What should Brian include in the headline field of his text assets? Read article

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to ...

Below is the answer and explanation for what are two ways a marketer can provide good data to a Google app campaign, powered by machine learning? What are two ways a marketer can provide good data to Read article

Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the ...

Below is the answer and explanation for Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the Read article

Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? ...

Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)? Why should Google follow the viewability standards set by the US Media Rating council (MRC)? Read article

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t ...

Below is the answer and explanation for what are two reasons advertisers should consider engagement when marketing apps? What are two reasons advertisers should consider engagement when marketing apps? Apps can be accidentally uninstalled. Users who haven’t Read article

Which statement is true regarding conversion rates between apps and mobile web?

Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web? which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three ...

Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web? which statement is true regarding conversion rates between apps and mobile web? Mobile web generates conversion rates three Read article

William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct Responses

Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What ...

Below is the answer and explanation for William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What Read article

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been ...

Below s the answer and explanation for Jasmeet’s a marketer for healthcare brand pharma unite. She’s been asked to oversee a Google app campaign that started running two months ago, and she learns the assets haven’t been Read article

Which components of a Google App campaign allow marketers to reach valuable users?

Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users? Which components of a Google app campaign allow marketers to reach valuable users? Industry insights purchased from ...

Below is the answer and explanation for which components of a Google app campaign allow marketers to reach valuable users? Which components of a Google app campaign allow marketers to reach valuable users? Industry insights purchased from Read article

Which app type is the most downloaded on Google Play?

Below is the answer and explanation for which app type is the most downloaded on Google play? Which app type is the most downloaded on Google play? Shopping apps. Sports apps. Business apps. Gaming apps. ✅ Correct ...

Below is the answer and explanation for which app type is the most downloaded on Google play? Which app type is the most downloaded on Google play? Shopping apps. Sports apps. Business apps. Gaming apps. ✅ Correct Read article

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has ...

Below is the answer and explanation for Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under? Pauline has Read article