Glossary

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. ...

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. Read article →

Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the ...

Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the Read article →

Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.

Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.

A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.

A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.

The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.

The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.

A want is a desire for a specific product or service to satisfy the underlying need.

A want is a desire for a specific product or service to satisfy the underlying need.

Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.

Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.

Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of ...

Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of Read article →

Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, ...

Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, Read article →

The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim ...

The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim Read article →