Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate ...
Definition: In web analytics, bounce rate shows the % of viewers who quit after taking a look at just a single page. In email marketing, the bounce rate shows the % of undeliverable emails. Information: Bounce rate Read article →
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels ...
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels Read article →
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent ...
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent Read article →
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy ...
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy Read article →
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the ...
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the Read article →
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article →
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These ...
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These Read article →
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article →
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community ...
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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