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Online Advertising Glossary

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling ...

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling Read article

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven ...

AdTech is the foundation of digital advertising. AdTech is the set of technologies that allow digital ads to be transacted, optimized, and measured automatically, turning each impression into a data-driven Read article

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story ...

In the pantheon of technology's most influential alumni networks, few rival the extraordinary impact of what has come to be known as the "Skype Mafia". Since the 2007 Fortune story Read article

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. ...

A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. Read article

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines ...

In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines Read article

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn ...

Affiliate marketing represents one of the most accessible and scalable ways to generate income online. From complete beginners to experienced entrepreneurs, millions worldwide use this performance-based business model to earn Read article

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews ...

If you work in digital marketing, SEO, publishing, or content creation, you may have come across a new term shaking up the industry: AIO. This abbreviation stands for AI Overviews Read article

An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is ...

An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is Read article