Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for ...
Below is the answer and explanation for the question Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for Read article →
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on ...
Below is the answer and explanation for the question based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses Based on Read article →
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like ...
Below is the answer and explanation for the question Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like Read article →
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics ...
Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics Read article →
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. ...
Below is the answer and explanation for the question what’s a key benefit of TrueView in-stream? What’s a key benefit of TrueView in-stream? It helps advertisers maximize views .✅ Its billing method is based on target CPM. Read article →
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube ...
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube Read article →
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows ...
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows Read article →
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike ...
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike Read article →
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created ...
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created Read article →
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution ...
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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