Below is the answer and explanation for the question Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

• Customer match audience
• Custom intent audience
• Remarketing via Google tags
• Similar audiences ✅

correct answer

Similar audiences ✅

explanation

Similar audiences would be the ideal first-party data audience solution for Jasmine’s client who is looking for the solution that lets them find new customers who share characteristics with their existing ones.

First-party audiences consist of people who have: Engaged with your content online or visited your website. Solutions that use first-party data: Similar audience.

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