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Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custom affinity audience?

  • App downloads, tours, website LAN, and app user permissions
  • Calculations, returns, website SSL, and app store visits
  • Preferences, visits, website FTP, and total app updates
  • Keywords, places, website URLs, and app downloads ✅

correct answer

Keywords, places, website URLs, and app downloads ✅

explanation

Custom affinity audience is the unique audiences created from keywords, URLs, inputs from apps, and map locations. Sara can build Custom Affinity audiences using keywords, places, website URLs, and app downloads.

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