Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube ...
Below is the answer and explanation for the question Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube Read article →
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows ...
Below is the answer and explanation for the question Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows Read article →
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike ...
Below is the answer and explanation for the question Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike Read article →
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created ...
Below is the answer and explanation for the question Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Google has created Read article →
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution ...
Below is the answer and explanation for the question Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution Read article →
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are ...
Below is the answer and explanation for the question which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube? Which one of Google’s data-driven marketing tools helps analyze what people are Read article →
Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression ...
Below is the answer and explanation for the question what constitutes a video engagement conversion in a TrueView for action campaign? What constitutes a video engagement conversion in a TrueView for action campaign? User sees an impression Read article →
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her ...
Below is the answer and explanation for the question Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her Read article →
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? ...
Below is the answer and explanation for the question after a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? Read article →
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in ...
Below is the answer and explanation for the question based on Google’s analysis of bumper ads, what caused a significant increase in ad recall? Based on Google’s analysis of bumper ads, what caused a significant increase in Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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