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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Below is the answer and explanation for the question Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA) ✅

correct answer

A direct call-to-action (CTA) ✅

explanation

Qualities of CTA overlays:

  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.    

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?

Below is the answer and explanation for the question you work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?

  • Through a third-party provider
  • AdWords
  • Through a Google representative ✅
  • YouTube

correct answer

Through a Google representative ✅

explanation

Reserve media: Google will set up your campaign and get it ready for launch. But keep in mind that it takes a village! Brands, media agencies, creative agencies, your Google team, etc. Be sure to check with your Google representative on roles and responsibilities for each party to ensure a smooth launch.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                          

 

How can an advertiser calculate the view rate of a video campaign?

Below is the answer and explanation for the question how can an advertiser calculate the view rate of a video campaign?

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions ✅
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

correct answer

By dividing the number of views by the number of impressions ✅

explanation

View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. It is calculated by dividing the number of views by the number of impressions.

Read more herehttps://support.google.com/partners/answer/6293479

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                          

How are rich media ads different from other ad formats?

Below is the answer and explanation for the question how are rich media ads different from other ad formats?

How are rich media ads different from other ad formats?

  • They are a type of text ad
  • They are ads with animation or other types of motion ✅
  • They are static image ads
  • They are displayed on the search network

correct answer

They are ads with animation or other types of motion ✅

explanation

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, etc

Read more here: https://support.google.com/richmedia/answer/2417545

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

An advertiser can use a remarketing tag to target people who’ve:

Below is the answer and explanation for the question an advertiser can use a remarketing tag to target people who’ve:

An advertiser can use a remarketing tag to target people who’ve:

  • A) Searched on YouTube for videos about products like hers
  • B) Set up multiple YouTube accounts
  • C) Posted videos on YouTube that mention her products
  • D) Subscribed to or unsubscribed from her YouTube channel ✅

correct answer

Subscribed to or unsubscribed from her YouTube channel ✅

explanation

Remarketing lists are created by first linking your YouTube account to your AdWords account. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

  • Viewed any video from a channel
  • Viewed any video (as an ad) from a channel
  • Liked any video from a channel
  • Commented on any video from a channel
  • Subscribed to a channel
  • Added any video from a channel to a playlist

Read more herehttps://support.google.com/partners/answer/2545661

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

What’s needed for an advertiser to set up a video ad campaign?

Below is the answer and explanation for the question what’s needed for an advertiser to set up a video ad campaign?

What’s needed for an advertiser to set up a video ad campaign?

  • A) A budget for creating professional video ads
  • B) A conversion rate of at least 5% on the Google search network
  • C) A YouTube video ✅
  • D) A base AdWords budget in addition to pay-per-click costs

correct answer

A YouTube video ✅

explanation

TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. To create a TrueView video ad, your videos must be hosted on YouTube.

Read more here: https://support.google.com/adwords/answer/2375497?hl=en

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

What do earned actions measure?

Below is the answer and explanation for the question what do earned actions measure?

What do earned actions measure?

  • A) Earned views, earned comments, and earned likes ✅
  • B) Earned conversions
  • C) Earned visits to the website and earned comments
  • D) Earned visits to the website earned views, and earned comments

correct answer

Earned views, earned comments, and earned likes ✅

explanation

Earned actions happen when a viewer watches a video ad and then takes a related action on YouTube. The following are different types of earned actions:

  • Earned views increment if a YouTube viewer watches subsequent videos on your YouTube channel or Watch pages. This type of earned action increments whether or not someone chooses to watch the same video again or any other video on your channel.
  • Earned subscribes happen when a viewer subscribes to your channel. This type of earned action provides unique value because the content from these YouTube channels and the channel avatars themselves may be viewed on the YouTube home page.
  • Earned playlist additions happen when a viewer adds the video to a playlist.
  • Earned likes happen when a viewer likes the video.
  • Earned shares happen when a viewer shares the video

Read more here: https://support.google.com/adwords/answer/2375431

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible. 

How can you launch Google preferred and/or mastheads ads?

Below is the answer and explanation for the question how can you launch Google preferred and/or mastheads ads?

How can you launch Google preferred and/or mastheads ads?

  • In YouTube
  • Through a Google representative ✅
  • With brand lift
  • In adwords

correct answer

Through a Google representative ✅

explanation

As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.
Advertisers and agencies can buy reservation advertising on a fixed, cost-per-thousand-impressions (CPM) or fixed cost-per-day (CPD) basis. You can work with the Google advertising team to get a rate estimate and campaign impression goals.

Read more here: https://support.google.com/partners/answer/6030919

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.    

The best way to reserve an ad is to:

Below is the answer and explanation for the question the best way to reserve an ad is to:

The best way to reserve an ad is to:

  • A) Create a reservation campaign in adwords
  • B) Contact a Google sales representative ✅
  • C) Create a standard video campaign
  • D) Enter specifications on the “Reservation” ta

corrrect answer

Contact a Google sales representative ✅

explanation

As an advertiser or ad agency, you can buy placements on a reservation basis-instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.

Read more herehttps://support.google.com/partners/answer/6030919

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.     

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications

Below is the answer and explanation for the question you’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications.

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications.

  • Through the third-party request form
  • In the adwords help center
  • Through a Google representative
  • In the Google display specifications site ✅

correct answer

In the Google display specifications site ✅

explanation

If you already have a Google account manager, you can take matters into your own hands and request third-party implementation for your adwords account through the third-party tags and pixels implementation request form.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.