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How can an advertiser calculate the view rate of a video campaign?

Below is the answer and explanation for the question how can an advertiser calculate the view rate of a video campaign?

How can an advertiser calculate the view rate of a video campaign?

  • A) By looking at the percentage of viewers who watched the video until the last quartile
  • B) By dividing the number of views by the number of impressions ✅
  • C) By dividing the number of impressions by the number of clicks
  • D) By dividing the number of clicks by the number of views

correct answer

By dividing the number of views by the number of impressions ✅

explanation

View rate is similar to click-through rate (CTR), but instead of measuring clicks, it counts people who viewed your video ad after seeing it on YouTube or the Display Network. It is calculated by dividing the number of views by the number of impressions.

Read more herehttps://support.google.com/partners/answer/6293479

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                          

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