Below is the answer and explanation for the question what two floodlight activity group types can be set up? (select two)

What two floodlight activity group types can be set up? (select two)

• Metric
• Dimension
• Counter ✅
• Sales ✅

correct answer

Counter ✅

Sales ✅

explanation

There are two types of Floodlight activities you can create:

• Action: Count the number of times that users have visited a particular webpage after seeing or clicking on one of your ads. These are called counter activities in Campaign Manager
• Transaction: Track the number of sales made or the number of items purchased. You can also capture the total value of each sale. With a few extra steps, you can also set up transaction tags to report revenue, cost, and profit for individual products in an inventory feed. These are called sales activities in campaign manager.

Read more here: https://support.google.com/searchads/answer/7305597

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question at which three levels can bid strategies be applied? (select three)

At which three levels can bid strategies be applied? (select three)

• Agency
• Keyword ✅
• Ad group ✅
• Campaign ✅

correct answer

Keyword ✅

Ad group ✅

Campaign ✅

explanation

You can apply a search ads 360 bid strategy to campaigns and ad groups instead of having to add one biddable item at a time. This makes it easy to align all biddable items in a campaign or ad group behind a single performance goal.

Read more here: https://support.google.com/searchads/answer/2973414

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question when setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

• 2 weeks
• 3 months
• 1 week
• 3-4 weeks ✅

correct answer

3-4 weeks ✅

explanation

It’s best to start a Search ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more here: https://support.google.com/searchads/answer/7085426

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

Below is the answer and explanation for the question when campaign manager isn’t used as the ad server, what should search ads 360 advertisers link to in campaign manager?

When campaign manager isn’t used as the ad server, what should search ads 360 advertisers link to in campaign manager?

• Campaign
• Placement
• Publisher
• Advertiser ✅

correct answer

Advertiser ✅

Explanation

If the advertiser doesn’t exist in your campaign manager account, you will need to create the advertiser first. Note that each campaign manager advertiser in your campaign manager account can be linked to only one search ads 360 advertiser. Learn more about the one-to-one relationship between search ads 360 and campaign manager.

Read more here: https://support.google.com/searchads/answer/2491917

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.    

Below is the answer and explanation for the question which three features can be used to integrate offline conversion data? (select three)

Which three features can be used to integrate offline conversion data? (select three)

• Google data studio
• sFTP ✅
• Bulksheets ✅
• Search ads 360 API ✅

correct answer

sFTP ✅

Bulksheets ✅

Search ads 360 API ✅

explanation

Upload from the search ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the search ads 360 API (application programming interface) to automatically upload conversions.

Upload from a bulk sheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to search ads 360. Offline conversions for social and auto-track engines can only be uploaded from the search ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

Explanation: FTP (file transfer protocol) is a standard way of uploading files into a computer system. Secure FTP encrypts data as it’s transferred over the internet. This ensures the privacy and integrity of your data. Secure FTP is usually abbreviated as sFTP. If you upload bulk sheets frequently, you may want to use your own software to upload bulk sheets to a secure FTP endpoint instead of manually uploading through the Search Ads 360 UI.

Read more here: https://support.google.com/searchads/answer/7409125

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                     

Below is the answer and explanation for the question what is shown in the “last sync” details tab? (select two)

What is shown in the “last sync” details tab? (select two)

• A list of campaigns modified
• A list of error types
• The number of errors during the sync ✅
• The time that the sync occurred ✅

correct answer

The number of errors during the sync ✅

The time that the sync occurred ✅

explanation

Click the last sync details tab to see:

• Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync.
• When the sync occurred.
• Number of errors during the sync.
• Number of objects that were changed in search ads 360.

Read more here: https://support.google.com/searchads/answer/1726548

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.           

Below is the answer and explanation for the question what configuration setting eliminates duplicate conversions between advertisers? 

What configuration setting eliminates duplicate conversions between advertisers?

• Revenue
• Counter
• Action
• Shared floodlight configuration ✅

correct answer

Shared floodlight configuration ✅

explanation

Each search ads 360 advertiser and its associated campaign manager advertiser share the same set of floodlight settings, activities, and tags used to report conversions. This makes it possible to track conversions from both display and search advertising using a single set of tags. It also prevents cross-channel conversion funnels from counting conversions more than once (for example, conversions that start from a display click and end with a paid search click will give last-click credit to the paid search click).

Read more here: https://support.google.com/searchads/answer/2478311

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.