Categories

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

Below is the answer and explanation for the question when setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3 months
  • 1 week
  • 3-4 weeks ✅

correct answer

3-4 weeks ✅

explanation

It’s best to start a Search ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more herehttps://support.google.com/searchads/answer/7085426

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.  

Was this article helpful?

Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Reaction to comment: Cancel reply

What do you think about this article?

Your email address will not be published. Required fields are marked.