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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

Below is the answer for the question an advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  • Users globally are searching Google from mobile phones.
  • Users in Switzerland are searching on Google’s French domain. ✅
  • French users are visiting Switzerland and searching Google.
  • French users were looking at Swiss news sites that show Google display ads.

correct answer

Users in Switzerland are searching on Google’s French domain. ✅

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

Below is the answer and explanation for the question true or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

  • True
  • False ✅

correct answer

False ✅

explanation

If you’d prefer to reach as many people as possible, use Broad match keywords.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Below is the answer and explanation for the question Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

  • Use the “Countdown” function ✅
  • Note the sale end date in the text
  • Insert the Google Ads clock icon in each ad
  • use the “Sale duration” function

correct answer

Use the “Countdown” function ✅

explanation

Hannah wants to include the amount of time left in the sale. The best way to do this is Use the “Countdown”function. This is Time-sensitive calls to action. The COUNTDOWN function can say that time’s running out to take advantage of a promotion.

Customizers with a COUNTDOWN function include arguments, or directions, for that function within parentheses (like this). The customizer {=COUNTDOWN(Discounts.CountdownDate,’fr’)}, for example, includes a COUNTDOWN function with 2 arguments.

Read more here: https://support.google.com/Google-Ads/answer/6072565?hl=en

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

Below is the answer and explanation of the question you are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?

  • Receive more conversions while paying more on average per conversion.
  • Receive fewer conversions while paying more on average per conversion. ✅
  • Receive more conversions while paying less on average per conversion.
  • Receive fewer conversions while paying less on average per conversion.

correct answer

Receive fewer conversions while paying more on average per conversion. ✅

explanation

You’re tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint you may likely to receive fewer conversions while paying more on average per conversion. A campaign that’s limited by budget can still be successful and help you meet your business goals. But there might be opportunities to gain more exposure if you’re able to increase your budget. If you use manual CPC bidding in budget-constrained campaign, you have to devote time to manage keywords and placement bids where the conversion is more likely to happen.

Raising the only bids can’t increase the chance to improve the conversion numbers. You have to analyze and figure out those keywords and placement where conversions are more likely to happen. When you get fail to find those placements and keywords, raising manual CPC will be resulted to fewer conversions while paying more on average per conversion.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

Below is the answer and explanation for the question a furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds ✅
  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Group them in a single ad group
  • Create a new campaign for every bed she sells in her store

correct answer

Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds ✅

explanation

A furniture store owner is creating her first Google Ads campaign. The best way to group her products is to separate them in ad groups with themes like sofa beds, king-size beds, and queen- size beds. For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”

Below is the answer and explanation for the question Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”

Jonathan, who has a bay area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.”

  • Enhanced cost-per-click (ECPC)
  • Target outranking share ✅
  • Target return on ad spend (ROAS)
  • Maximize clicks

correct answer

Target outranking share ✅

explanation

Jonathan notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco bay.” Target outranking share bid strategy could help him attain the top position. “Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

Below is the answer and explanation of the question a client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

  • He can better understand whether potential customers find his ads appealing ✅
  • He can better understand what happens after potential customers click his ads
  • He can get an idea of how many people who’ve seen his ads actually became customers
  • He can get an idea of how many people double clicked his ads

correct answer

He can better understand whether potential customers find his ads appealing ✅

explanation

Your client should evaluate the number of clicks on his search ads relative to the number of impressions received. He can better understand whether potential customers find his ads appealing. Tracking statistics like clicks and impressions is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals. You can better understand whether you ad is appealing enough to attract your potential customer.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Below is the answer and explanation of the question you want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

  • Target CPA planner
  • Target CPA simulator ✅
  • Target bid simulator
  • Keyword simulator

correct answer

Target CPA simulator ✅

explanation

Target CPA simulator can let you see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the campaigns tab or in the shared library.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Below is the answer and explanation of the question you want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

  • Search network with display select ✅
  • Display network with search select
  • Display network, advanced
  • Search network, advanced

correct answer

search network with display select ✅

explanation

If you want to use Google Ads to promote your dog-sitting service. Search network with display opt-in campaign type you can create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website. Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google display network. However, your ads are shown selectively on the display network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Below is the answer and explanation for the question which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?\

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

  • Optimize for clicks
  • Rotate evenly ✅
  • Optimize for conversions
  • Rotate randomly

correct answers

Rotate evenly ✅

explanation

Rotate evenly is the ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate. The rotate evenly setting delivers your ads more evenly into the ad auction. In general, rotating evenly allows ads with lower clickthrough rates and conversion rates to show more often, so this option could result in a lower average position or fewer clicks and conversions.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.