Below is the answer and explanation for imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, ...
Below is the answer and explanation for imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, Read article →
Below is the answer and explanation for during your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that ...
Below is the answer and explanation for during your weekly retrospective you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that Read article →
Below is the answer and explanation for when the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package? When the strategist ...
Below is the answer and explanation for when the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package? When the strategist Read article →
Below is the answer and explanation for imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning ...
Below is the answer and explanation for imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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