Below is the answer and explanation for what level is used to calculate conversions if the lookback window differs between objects? What level is used to calculate conversions if the lookback window differs between objects? Campaign level. ...
Below is the answer and explanation for what level is used to calculate conversions if the lookback window differs between objects? What level is used to calculate conversions if the lookback window differs between objects? Campaign level. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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