Media Kit
Definition:
To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer.
Information:
Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist customers in making a reasoned choice are included in media kits.
No hard-and-fast rules exist, and variations can be found in media kits. Despite this, all have a mutual goal: to provide potential customers the most reasons to contact back the advertiser.
Related Terms:
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