Glossary

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...

A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article →

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article →

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.