Categories

Glossary

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...

Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...

Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.

Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.