Below is the answer for the question when your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. When your goal is driving ...
Below is the answer for the question when your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description. When your goal is driving Read article →
Below is the answer and explanation for the question what are the three key reasons advertisers choose YouTube to help build their brands? What are the three key reasons advertisers choose YouTube to help build their brands? ...
Below is the answer and explanation for the question what are the three key reasons advertisers choose YouTube to help build their brands? What are the three key reasons advertisers choose YouTube to help build their brands? Read article →
Below is the answer and explanation for the question which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? Which of YouTube’s ad formats target ...
Below is the answer and explanation for the question which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase? Which of YouTube’s ad formats target Read article →
Below is the answer and explanation for the question which marketer would be an ideal client for TrueView for action? Which marketer would be an ideal client for TrueView for action? A business that wants to ensure ...
Below is the answer and explanation for the question which marketer would be an ideal client for TrueView for action? Which marketer would be an ideal client for TrueView for action? A business that wants to ensure Read article →
Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, ...
Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, Read article →
Below is the answer and explanation for the question Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start ...
Below is the answer and explanation for the question Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start Read article →
Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences ...
Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences Read article →
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers ...
Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content? What report should you produce in YouTube analytics to see where viewers Read article →
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ...
Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of Read article →
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the ...
Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? Of the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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