Below is the answer and explanation for the question advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)

• Offers effective Search ads for their audience
• Has the world’s largest digital asset library
• Offers audience insights and advanced tools to help create impactful campaigns ✅
• Offers audience engagement and attention ✅

Correct Answers

Offers audience insights and advanced tools to help create ✅ impactful campaigns and 2. Offers audience engagement and attention ✅

Explanation

The most attentive and engaged audience, powered by Google’s data and tools, equals proven results. Google has the audience insights and advanced tools to help you create effective, impactful campaigns.

 The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but he’s not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the customer match process?

• Google Play and display pack 360
• Google Drive and youTube premium
• Google Lens and search & display
• Google Ads and display & video 360 ✅

correct answer

Google Ads and display & video 360 ✅

explanation

Upload a list of customer email addresses via Google Ads and display & video 360, or upload email addresses, phone numbers, and addresses via third-party partners into Google Ads and display & video 360.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

• TrueView discovery ads
• Customer match ads
• Outstream video ads
• TrueView in-stream ads ✅

correct answer

TrueView in-stream ads ✅

explanation

TrueView in-stream ads formats are skippable and bought on a cost-per-view basis. TrueView in-stream ads are skippable ads that count toward an advertiser’s view count (if a video is longer than 11 seconds)

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question an effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

• Products, services, and domain
• Actors, animals, and comedy
• Graphics, promotions, and music
• Text slides, subtitles, and voice-overs ✅

correct answers

Text slides, subtitles, and voice-overs ✅

explanation

Some care must be exercised in how information is communicated in such a short time. Text slides, subtitles, and other supers are associated with lower brand awareness.  Voiceovers are also associated with lower brand awareness.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question in a bumper ad, how much time is usually required to stick the landing?

In a bumper ad, how much time is usually required to stick the landing?

• One second
• Four seconds
• According to Google, there’s no average length for this metric in bumper ads.
• Two seconds ✅

correct answer

Two seconds ✅

explanation

Just two seconds are required to stick the landing in a bumper ad. Sticking the landing usually requires about two seconds to give the final thought or call-to-action time to sink in.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in TrueView for action campaigns?

• Cost-per-thousand impression and maximize clicks
• Target impression share and cost-per-view
• Cost-per-click and target return on ad spend
• Max conversions and target cost-per-acquisition ✅

correct answers

Max conversions and target cost-per-acquisition ✅

explanation

TrueView for action ads are skippable in-stream ads that drive website actions, and are bought on target CPA or Maximize conversions. TrueView for action allows advertisers to convert attention and intent of YouTube users into action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?

Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s created a connection using action to evoke excitement in her viewers. What recommendation from the ABCDs has she yet to implement?

• She needs to create a domain username and password for Performance Planner.
• She hasn’t created a website page to house the YouTube video on a separate server.
• She hasn’t set up the billing for the account that contains the YouTube campaign.
• She’s yet to direct her viewers on the specific actions they should take after viewing. ✅

correct answer

She’s yet to direct her viewers on the specific actions they should take after viewing. ✅

explanation

Direct be clear on what the audience should do: Use a call-to-action (CTA) – Invite viewers to visit your website, watch another video, subscribe to your channel, etc. Clear calls to action drive Brand Lift performance, even if no action is taken.

Below is the answer and explanation for the question users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)

• Users choose YouTube to access a local cable provider.
• Users choose YouTube to play games across platforms.
• Users choose YouTube to engage with their favorite creators ✅
• Users choose YouTube for rich and diverse content. ✅

correct answer

Users choose YouTube to engage with their favorite creators ✅

Users choose YouTube for rich and diverse content. ✅

explanation

Users choose YouTube for the rich and diverse content, a community they can connect with, and creators they can engage with.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?

Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra select for this campaign?

• Consumer direct and new audiences
• Ideal candidate and CRM audiences
• General purchase and return audiences
• Customer match and similar audiences ✅

correct answer

Customer match and similar audiences ✅

explanation

Consumers that you have CRM data for – Re-engage existing customers, find new users, or develop similar audiences based on data such as email, address, phone number, or device ID.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?

• Determine what the viewer is interested in.
• Start a dialog with the viewer based on the ad.
• Drive viewers to make decisions about a brand.
• Direct clearly what you want the viewer to do. ✅

correct answers

Direct clearly what you want the viewer to do. ✅

explanation

The final recommendation contained in the ABCDs of YouTube is to state clearly what you want the viewer to do. Use a call-to-action (CTA) and YouTube’s interactive platform features. Invite viewers to visit your website, watch another video, subscribe to your channel, etc.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.