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Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Below is the answer and explanation for the question ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan share with his client?

  • The traffic sources report
  • The device duration report
  • The watch time report
  • The audience retention report ✅

Correct Answer

 The audience retention report ✅

Explanation

Use the audience retention report to get an overall sense of how well your video held it audience. Use the report to see:

  • Average view duration for all videos on your brand’s channel
  • Top videos or channels listed by watch time
  • Audience retention data for a specific video for different periods of time
  • Relative audience retention for a video, compared to the YouTube average for similar videos

 The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

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