Below is the answer and explanation for the question which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

• TrueView discovery ads
• TrueView for reach ads
• TrueView outstream ads
• TrueView for action ads ✅

correct answer

TrueView for action ads ✅

explanation

Video masthead is one of Google and YouTube’s awareness products. It is non-skippable in-stream ads drive awareness and reach your target audience.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which marketer would be an ideal client for TrueView for action? 

Which marketer would be an ideal client for TrueView for action?

• A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
• A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
• An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
• A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. ✅

correct answer

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. ✅

explanation

A clear, custom, and consistent call-to-action drives customers to their website to take action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

• Viewers served relevant ads were five times more likely to write an online review of the business.
• Viewers seeing relevant ads had larger transactions on average than those served generic ads.
• Viewers can remember relevant ads twice as long as those aimed at generic audiences.
• Viewers pay three times more attention to relevant ads than those aimed at generic audiences. ✅

correct answer

Viewers pay three times more attention to relevant ads than those aimed at generic audiences. ✅

explanation

A clear, custom, and consistent call-to-action drives customers to their website to take action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the customer match process?

Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the customer match process?

• Google play and display pack 360
• Google lens and search & display
• Google drive and YouTube premium
• Google ads and display & video 360 ✅

correct answer

Google ads and display & video 360 ✅

explanation

Janine should upload customer information, such as e-mail addresses via Google Ads and display & Video 360. Upload a list of customer email addresses via Google Ads and display & video 360, or upload email addresses, phone numbers, and addresses via third-party partners into Google Ads and display & video 360 to start the customer match process.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question a YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

• YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
• YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
• YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
• YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. ✅

correct answer

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. ✅

explanation

YouTube for action is an umbrella term for any solution that drives a specific action from YouTube. actions we drive are focused on apps, website activity, lead generation, or offline store visits through either video campaigns or campaigns that run across Google properties to achieve a customer objective.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question what report should you produce in YouTube analytics to see where viewers found your brand’s content?

What report should you produce in YouTube analytics to see where viewers found your brand’s content?

• The mobile device report
• The inbound visitor report
• The viewer traffic report
• The traffic sources report ✅

correct answer

The traffic sources report ✅

explanation

The traffic sources report shows where viewers found your brand’s content. For example, you can see if viewers are getting to your content by searching directly on YouTube, using the suggested Videos thumbnails, or following links from social networking websites like Twitter or Facebook.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration. Which other business benefit can YouTube help them achieve?

• Morale: increased satisfaction, higher retention, approval
• Development: upgrades, pre-rolls, experimentation
• Motivation: enticement, calls-to-action, engagement
• Action: online conversions, store visits, sales lift ✅

correct answer

Action: online conversions, store visits, sales lift ✅

explanation

Action is the other benefits that YouTube can help Debra’s client to achieve. Under the action, you Choose audiences based on the probability that they’ll buy a product or service.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

• Target cost-per-view
• Maximize clicks
• Target return on ad spend
• Maximize conversions ✅

correct answer

Maximize conversions ✅

explanation

As TrueView for action is built on the promise of driving action and conversions, measurement is key to determining success. With maximize conversions, the campaign captures as many conversions as possible within a given budget.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question which video format is available on Google video partners?

Which video format is available on Google video partners?

• TrueView discovery
• Video masthead
• YouTube home feed
• TrueView in-stream and TrueView for reach ✅

correct answer

TrueView in-stream and TrueView for reach ✅

explanation

TrueView in-stream video ad format is available on YouTube and Google video partners. TrueView in-stream ads are skippable ads that count toward an advertiser’s view count.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Below is the answer and explanation for the question the YouTube masthead is effective for advertisers with which goal?

The YouTube masthead is effective for advertisers with which goal?

• Conduct a long-term campaign at a reasonable cost.
• Replace TV campaigns and achieve maximum reach.
• Get a high number of views at a low CPV.
• Reach a massive audience around a tent pole event. ✅
• Drive awareness for a new product launch. ✅

correct answers

Reach a massive audience around a tent pole event. ✅

Drive awareness for a new product launch. ✅

explanation

A masthead is effective for advertisers who want to Reach a massive audience in a short period of time, typically around a tentpole event.

 The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.