Below is the answer and explanation for the question which two column categories appear in formula columns? (select two) select all correct responses

Which two column categories appear in formula columns? (select two) Select all correct responses

• Creation time
• Search impr share
• Conversion metrics ✅
• Engine metrics ✅

correct answers

Conversion metrics ✅ and Engine metrics ✅

Explanation

 Formula columns use data from other columns in Search Ads 360 to create custom KPIs. Following are the categories that appear in formula columns:

Engine metrics, Search Ads 360 and Floodlight, Names and attributes, Google Ads conversions, Google Ads quality score and first-page bid, Bid strategies, Budget pacing, Paid & Organic, Google Analytics and Inventory management.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two methods can be used to send an executive report to a user with no access to Search Ads 360? (select two)Select All Correct responses

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)Select All Correct Responses

• Executive reports can’t be sent to a user with no access to Search Ads 360
• Deliver daily file to shared sFTP
• Link to a shared version of the generated report ✅
• Send a downloaded PDF or Excel file ✅

correct answers

Link to a shared version of the generated report ✅ and Send a downloaded PDF or Excel file ✅ 

Explanation

When you’re ready to share your report with clients, executives, or other people who do not use Ssarch ads 360, you can send them a link to the report or you can send the downloaded report.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select all correct Responses

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses

• Impression share
• Profit
• Max CPA ✅
• Position ✅

correct answer Max CPA ✅ and Position ✅

Explanation

If you want to set constraints, choose one of the following additional constraints:

• Select a position constraint: combines a position goal with the CPA goal to help your program meet multiple objectives. Search Ads 360 will first ensure that the bid is within the minimum/maximum bid range, then bid to stay within the position range, and finally bid toward the CPA target. Enter a top and a bottom position for keywords.
• Select a max CPA constraint. Set a max CPA that is more than the target CPA to allow Search Ads 360 to occasionally bid more to achieve the bid strategy’s goal.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what attribution model assigns all credit to the last click on a paid search ad before a conversion?

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Data-Driven
• Position-based
• First interaction
• Last paid search interaction ✅

correct answer

Last paid search interaction ✅

Explanation

Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two conversion sources can be reported in custom columns? (select two) select all correct responses

Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses

• Bing Conversion Trackers
• Gemini Conversion Trackers
• Floodlight ✅
• Google Ads Conversion Trackers ✅

correct answers

Floodlight ✅ and Google Ads Conversion Trackers ✅

Explanation:

You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

• Calls from ads using call extensions or call-only ads.
• Calls to a Google forwarding number on your website.
• Clicks on a number on your mobile website.
• Imports
• Websites

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what feature may be used to edit custom floodlight variable data?

What feature may be used to edit custom Floodlight variable data?

• ext Editor
• Google Ads API
• Bulksheets
• Search Ads 360 API ✅

 correct answer

Search Ads 360 API ✅

Explanation

Before you can use a custom Floodlight variable as a metric in a floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what occurs when auto-tagging is enabled?

What occurs when auto-tagging is enabled?

• A label is added to all Google Ads campaigns
• A scheduled edit is created for all Google Ads campaigns
• A Google Click ID is reported in the budget pacing report
• A Google click ID is appended to all landing page URLs ✅

correct answer

A Google click ID is appended to all landing page URLs ✅

Explanation

Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and that will help you tell which ad was clicked for each visit to your site.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what feature may be used to report on a specific floodlight conversion?

What feature may be used to report on a specific floodlight conversion?

• Custom Metric
• Custom Dimension
• Business data
• Custom Column ✅

correct answer

Custom Column ✅

Explanation

 A custom Floodlight column is a column you create to report on conversions tracked by a specific floodlight activity or activity group.

Standard dloodlight columns such as Actions and Trans report the number of ac

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool?

• Position
• Max clicks
• Rules
• Conversions or Revenue ✅

correct answer

Conversions or Revenue ✅

Explanation:

Supported bid strategies

Search ads 360 can forecast performance for the following types of bid strategies and conditions:

• Goals: conversions or Revenue
• Targets: CPA, ERS, or ROAS target
• Engines and campaign types: Google ads manual and shopping campaigns and bing ads manual campaigns

If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads, product groups.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.