Below is the answer and explanation for the question what attribution model assigns all credit to the last click on a paid search ad before a conversion?

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

• Data-Driven
• Position-based
• First interaction
• Last paid search interaction ✅

correct answer

Last paid search interaction ✅

Explanation

Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two conversion sources can be reported in custom columns? (select two) select all correct responses

Which two conversion sources can be reported in custom columns? (select two) Select All Correct Responses

• Bing Conversion Trackers
• Gemini Conversion Trackers
• Floodlight ✅
• Google Ads Conversion Trackers ✅

correct answers

Floodlight ✅ and Google Ads Conversion Trackers ✅

Explanation:

You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

• Calls from ads using call extensions or call-only ads.
• Calls to a Google forwarding number on your website.
• Clicks on a number on your mobile website.
• Imports
• Websites

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what feature may be used to edit custom floodlight variable data?

What feature may be used to edit custom Floodlight variable data?

• ext Editor
• Google Ads API
• Bulksheets
• Search Ads 360 API ✅

 correct answer

Search Ads 360 API ✅

Explanation

Before you can use a custom Floodlight variable as a metric in a floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what occurs when auto-tagging is enabled?

What occurs when auto-tagging is enabled?

• A label is added to all Google Ads campaigns
• A scheduled edit is created for all Google Ads campaigns
• A Google Click ID is reported in the budget pacing report
• A Google click ID is appended to all landing page URLs ✅

correct answer

A Google click ID is appended to all landing page URLs ✅

Explanation

Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and that will help you tell which ad was clicked for each visit to your site.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what feature may be used to report on a specific floodlight conversion?

What feature may be used to report on a specific floodlight conversion?

• Custom Metric
• Custom Dimension
• Business data
• Custom Column ✅

correct answer

Custom Column ✅

Explanation

 A custom Floodlight column is a column you create to report on conversions tracked by a specific floodlight activity or activity group.

Standard dloodlight columns such as Actions and Trans report the number of ac

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what type of bid strategy is supported by the forecasting tool?

What type of bid strategy is supported by the forecasting tool?

• Position
• Max clicks
• Rules
• Conversions or Revenue ✅

correct answer

Conversions or Revenue ✅

Explanation:

Supported bid strategies

Search ads 360 can forecast performance for the following types of bid strategies and conditions:

• Goals: conversions or Revenue
• Targets: CPA, ERS, or ROAS target
• Engines and campaign types: Google ads manual and shopping campaigns and bing ads manual campaigns

If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads, product groups.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what could prevent Inventory Management from making changes to a campaign?

What could prevent Inventory Management from making changes to a campaign?

• Edits to ad rotation settings
• Edits to campaign bids or bid strategies
• Manual edits to keyword URL templates
• Manual edits to campaign name or status ✅

correct answer

Manual edits to campaign name or status ✅

Explanation

For any item generated by a template, you can tell Search Ads 360 that you want to manage the item manually. If you change the name: The campaign template no longer pauses or removes the campaign as inventory data changes. Ad group, ad, keyword, and other templates continue to create and manage items within the campaign (even if you paused or renamed it).

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

• Remove user access to an agency’s advertisers
• Edit all advertisers within an agency
• Edit advertiser components ✅
• Edit advertiser settings ✅

correct answers

Edit advertiser settings ✅ and Edit advertiser components ✅

Explanation: 

Advertiser manager manages everything in one or more specific advertisers:

• Add and edit everything in an advertiser, including:
  • Add and remove engine accounts
  • Edit advertiser settings such as floodlight activities and integrations with other systems
• Customize and run reports
• Use the search ads 360 API to download reports and upload conversions for the advertiser

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what action should be used to pass a conversion attribute (such as shipping cost)?

What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field
• Set up Custom Floodlight Variable as a metric ✅

correct answer

Set up Custom Floodlight Variable as a metric ✅

Explanation:

Before you set up custom metrics and dimensions in search ads 360, you need to create custom floodlight variables in the campaign manager advertiser that is associated with your search ads 360 advertiser. Metric: The variable’s value will be aggregated. For example, if the variable is an item count for conversions or is keeping track of overall shipping costs for purchases, you’ll want to indicate a metric data type. Search Ads 360 will add these values together each time floodlight sends an update for the variable, and you’ll see the total number of conversions or the total shipping costs when you add the column to your search ads 360 reports.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.