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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Below is the answer and explanation for the question what attribution model assigns all credit to the last click on a paid search ad before a conversion?

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Data-Driven
  • Position-based
  • First interaction
  • Last paid search interaction ✅

correct answer

Last paid search interaction ✅

Explanation

Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

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