Below is the answer and explanation for the question what happens when an engine is paused?

What happens when an engine is paused?

• Ad groups and keywords are paused
• All campaigns are paused
• Active campaigns are paused
• Syncs are paused from the engine ✅

correct answer

Syncs are paused from the engine ✅

Explanation

In Search Ads 360, an engine account can have a status of Active, Paused, or Removed.

Paused indicates that activities such as trafficking and syncing, are temporarily stopped. You can resume the account when you are ready. This status is only applicable to search engine accounts. Social and engine track accounts don’t support trafficking and syncing, so pausing a social or engine track account doesn’t affect the account (the account still tracks conversions and can report cost metrics if you import them).

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two types of goals can be targeted in bid strategies? (select two) select all correct responses

Which two types of goals can be targeted in bid strategies? (select two) select all correct responses

• Profit Margin
• Business data
• Revenue ✅
• Conversion ✅

correct answers

Conversion ✅ and Revenue ✅

Explanation

Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process.

Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campaign budgets allow.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question Which two user types can activate the conversion API? (select two) Select All Correct Responses.

Which two user types can activate the conversion API? Select All Correct Responses (select two).

• Advertiser user
• Agency user
• Advertiser manager ✅
• Agency manager ✅

Correct answers

Agency manager ✅  and Advertiser manager ✅

Explanation

Before you can use the conversion API or attribute offline conversions to a Google click ID, a search ads 360 user with agency manager or advertiser manager access needs to sign in to search ads 360 and activate the conversion API for the advertiser. If no one in your organization has agency manager or advertiser manager access, contact customer support, who can enable the conversion API for you.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which two features may be used to upload offline conversion data to a search ads 360 keyword id? (select two)Select All Correct Responses

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct Responses

• Google Ads API
• Campaign Manager API
• Bulksheets ✅
• Search Ads 360 API ✅

correct answers

Bulksheets ✅ and Search Ads 360 API ✅

Explanation

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360.

Offline conversions for social and auto-track engines can only be uploaded from the Search Ads 360 Conversions API.

Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions. To use the API, you’ll need to work with a computer programmer who understands REST or other standard programming languages.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question Which two segments cannot be applied to reporting data? (select two) select all correct responses

Which two segments CANNOT be applied to reporting data? (select two)Select All Correct Responses

• Business data
• Device type
• Attribution model ✅
• User ID ✅

correct answers

User ID ✅ and Attribution model ✅

Explanation

You can segment reporting tables that contain performance metrics as described.

Ad, App extension, App Id and App store, Audience, Business Data, Callout Extension, Call extension, Calls, Click Type, Custom Floodlight variables, Dates, Device Type, Dynamic Ad Target, Floodlight Activity, Floodlight Activity Group, Geo, Hour of Day, Inventory Ad Template, Keyword, Network (with Search Partners) and Sitelink

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question what is the default attribution model for floodlight?

What is the default attribution model for Floodlight?

• Last Impression
• First interaction
• First Click
• Last Click ✅

correct answer

The last Click ✅

Explanation

By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question campaigns can only be copied within the same engine account for which two engines? (select two) select all correct responses

Campaigns can only be copied within the same engine account for which two engines? (select two)Select All Correct Responses

• Social
• adMarketplace
• Yahoo Gemini ✅
• Bing Ads ✅

correct answers

Bing Ads ✅ and Yahoo Gemini ✅

Explanation

You can copy Google ads campaigns to other search engine accounts as well as to Google Ads accounts. Bing Ads, Yahoo! Japan, Baidu, and Yahoo! Gemini campaigns can only be copied within the same engine account.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question which three landing page tests are available in Search Ads 360? (select three) select all correct responses

Which three landing page tests are available in Search Ads 360? (select three) Select All Correct Responses

• Segment landing page test
• Mobile landing page test ✅
• All devices landing page test ✅
• Desktop landing page test ✅

correct answers

Desktop landing page test, Mobile landing page test, ✅and All devices landing page test ✅

Explanation

When you start a landing page test, you specify whether you want the test to run on all devices, only on mobile devices, or only on non-mobile devices.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses

Which two types of campaigns do bid strategy opportunities analyze? (select two)Select All Correct Responses

• Gemini manual campaigns
• Google Ads App campaigns
• Bing Ads manual campaigns ✅
• Google Ads manual campaigns ✅

correct answers

Bing Ads manual campaigns  ✅ and Google ads manual campaigns ✅

Explanation

Bid strategy opportunities will only analyze Google Ads manual campaigns, Google Ads shopping campaigns, and Bing Ads manual campaigns. Opportunities aren’t identified for other types of Google Ads campaigns or engine accounts.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

Below is the answer and explanation for the question if an engine account is set to a different timezone than an advertiser, in which timezone will floodlight metrics appear when scoped to the advertiser level?

If an engine account is set to a different timezone than an advertiser, in which timezone will floodlight metrics appear when scoped to the advertiser level?

• Campaign Manager’s timezone
• Greenwich Mean Time (GMT)
• The engine’s timezones
• The advertiser’s timezone ✅

correct answer

The advertiser’s timezone ✅

Explanation

If you scope to the advertiser level, you may include engine accounts that use different time zones. Note that hourly reports will still report engine metrics and conversions in each engine account’s time zone.

For example:

• Engine account “A” uses the Eastern time zone, and reports a conversion occurring at 9pm.
• Engine account “B” uses the Central time zone, and reports a conversion occurring at 8pm.
• Even though both conversions occurred simultaneously, an hourly report will show the click from Engine account “A” as occurring in hour 21, and the click from Engine account “B” as occurring in hour 20.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.