What is the default attribution model for Floodlight?

Below is the answer and explanation for the question what is the default attribution model for floodlight?

What is the default attribution model for Floodlight?

  • Last Impression
  • First interaction
  • First Click
  • Last Click ✅

correct answer

The last Click ✅

Explanation

By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.                      

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