Below is the answer and explanation for the question each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases.

Which parameters can be included with an event hit for reporting?

• Session (metric) + Page (dimension)
• Bounce rate (metric) / Event Action (dimension)
• All of the above are valid dimension / metric combination
• Sessions (metric) / city (dimension) ✅

Correct answer

Sessions (metric) / city (dimension) ✅

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Below is the answer and explanation for the question when analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel.

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel.

• You are possibly targeting the wrong audience who is not as interested in your product
• The navigation between the second and third steps of the purchase process could be improved
• You should consider directing traffic through a different entrance point of your goal
• all of the above ✅

Correct answer

all of the above ✅

Explanation

A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way.
Flow reports in Analytics illustrate the paths users take through your content, including special elements you track using Goals and Events. In a single graphic, you can see how users enter, engage, and exit your content. You can also use these reports to troubleshoot your content by finding any unexpected place users exit or loop back.

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Below is the answer and explanation for the question you recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.

• The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
• You must modify your tracking code to support Smart Goals data collection.
• You must enable “Smart Goals” in your property settings.
• The selected Google Analytics account must have at least 500 sessions over the past 30 days. ✅

Correct answer

The selected Google Analytics account must have at least 500 sessions over the past 30 days. ✅

Explanation

Measuring explicit conversions, using either AdWords Conversion Tracking or imported Analytics Ecommerce transactions, is the best way to optimize your bids, your ads, and your website. However, if you aren’t yet measuring conversions, Smart Goals is an easy way to use your best sessions as conversions. You can then use Smart Goals to optimize your AdWords performance.

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Below is the answer and explanation for the question the User ID feature is commonly used with which of the following website layouts?

The User ID feature is commonly used with which of the following website layouts?

• Users can navigate between your website and multiple subdomains within one session
• Users must navigate to a 3rd party shopping cart domain to complete a purchase
• You have content that displays on another domain through an iFrame
• Users can create an account on your website and log in on all types of devices ✅

Correct answer

Users can create an account on your website and log in on all types of devices ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question why would it be useful to assign a value to your goal in Google Analytics?

Why would it be useful to assign a value to your goal in Google Analytics?

• Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
• Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.
• Assigning a goal value allows you to track revenue from your conversions. ✅

Correct answer

Assigning a goal value allows you to track revenue from your conversions. ✅

Explanation

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you actually made.
Google Analytics has one little setting that will calculate all of this for you. You’ll be able to break down your revenue by campaign, keyword, or referral. You’ll even have the per visit value of every traffic source. That sounds like some delicious data if you ask me.
It’s called goal values. Google Analytics allows us to define goal values for each of our goals and populates our reports with data on where our revenue is coming from.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question the User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs.

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:

• use Google Tag Manager for your Analytics tracking
• create a new Analytics account for User ID reporting
• all of the above
• be able to generate your own unique IDs ✅

Correct answer

Be able to generate your own unique IDs ✅

Explanation

The User ID lets you associate engagement data from multiple devices and different sessions with unique IDs.

Each unique User ID is considered to be a unique user in Analytics, so you get a more accurate user count in your reports. When you send Analytics an ID and related data over the course of multiple sessions, you can also put individual user actions in context and start analyzing ongoing relationships.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question the Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field.

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field.

• Campaign medium ✅
• Location
• Device category
• Interest category

Correct answer

Campaign medium ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

• Segmentation ✅
• Real Time reporting
• View filters
• Multi-channel funnels

Correct answer

Segmentation ✅

Explanation

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what is the main purpose of the Mutli-Channel funnel report?

What is the main purpose of the Mutli-Channel funnel report?

• To show which goals are bringing in the most revenue
• To analyze the funnel steps for multiple goals
• To see which channels resulted in the highest number of pageviews
• To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site ✅

Correct answer

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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