Below is the answer and explanation for the question Google Analytics can collect behavioral data from which systems?

Google Analytics can collect behavioral data from which systems?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales system
• A and B only
• A, B, and C ✅

Correct answer

A, B, and C ✅

Explanation

A standard set of rules for collecting and sending hits from any internet-connected device to Analytics.
The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app. Because, while the Analytics JavaScript and mobile SDKs automatically build hits to send data to Analytics from websites and mobile apps, you must manually build data collection hits for other kinds of devices. The Measurement Protocol defines how to construct the hits and how to send them to Analytics.

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Below is the answer and explanation for the question auto-tagging is a feature that is used with which type of traffic?

Auto-tagging is a feature that is used with which type of traffic?

• Any search engine traffic that is not from Google
• AdWords Campaign traffic ✅
• Website referrals
• Social media referrals

Correct answer

AdWords Campaign traffic ✅

Explanation

Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.

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Below is the answer and explanation for the question adding filters to a view in Google Analytics allows you to

Adding filters to a view in Google Analytics allows you to

• exclude visits from a particular IP address
• replace complicated page URLs with readable text strings
• modify historical data
• A and B only ✅
• A, B, and C

Correct answer

A and B only ✅

Explanation

Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.

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Below is the answer and explanation for the question Google Analytics can identify that two sessions are from the same user if

Google Analytics can identify that two sessions are from the same user if

• the sessions happen on the same day
• The sessions happen in the same browser on the same device ✅
• the sessions happen in the same browser
• the sessions occur within 30 minutes of each other

Correct answer

The sessions happen in the same browser on the same device ✅

Explanation

This information in this article only applies to web tracking. The calculations don’t apply if you’re collecting data using an Analytics SDK for any mobile OS.
The concept of a session in Analytics is important to understand because many features, reports, and metrics depend on how Analytics calculates sessions.

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Below is the answer and explanation for the question segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

• Segments let you isolate and analyze your data .
• Segments are filters that permanently change your data. ✅
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

Correct answer

Segments are filters that permanently change your data. ✅

Explanation

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.
Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor’s prices.
You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages.

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Below is the answer and explanation for the question which of the following questions can be answered using the goal flow report?

Which of the following questions can be answered using the goal flow report?

• Do visitors usually start my conversions process from the first step or somewhere in the middle?
• Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
• Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
• Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?
• All of these can be answered using the goal flow report. ✅

Correct answer

All of these can be answered using the goal flow report. ✅

Explanation

The Goal Flow report shows the path your traffic traveled through a funnel towards a Goal conversion. This report can help you see if users are navigating your content as expected, or if there are problems, such as high drop-off rates or unexpected loops.

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Below is the answer and explanation for the question when a report is based on data from a large number of sessions, you may see the following notice at the top of the report:

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report:

• changing the sampling rate in your view settings
• adjusting a control in the reporting interface for greater or less precision ✅
• adjusting the session timeout control
• You cannot adjust the sample data

Correct answer

Adjusting a control in the reporting interface for greater or less precision ✅

Explanation

Sampling in Google Analytics (or in any analytics software) refers to the practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set. Sampling is widely used in statistical analysis because analyzing a subset of data gives similar results to an analysis of a complete data set, while returning these results to you more quickly due to reduced processing time.

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Below is the answer and explanation for the question why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

• some visitors may have javascript disabled
• some visitors may be blocking cookies
• clicks and sessions are different metrics
• all of the above ✅

Correct answer

All of the above ✅

Explanation

The Analytics AdWords reports import data directly from the AdWords system. The data in AdWords and Analytics is usually consistent, however, there are circumstances in which the data can differ:

• Comparing long date ranges may include periods during which your accounts were not linked.
• Linking multiple AdWords accounts to the same Analytics view complicates the information in your reports.
• Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign destination URLs.
• AdWords data is imported into Analytics at the time you view your report, so data is current as of the most recent hour.

Use the check list provided here to verify your configuration. See the rest of the article for further discussion of why data differences can occur.

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Below is the answer and explanation for the question what is an assisted conversion?

What is an assisted conversion?

• When one goal completion leads to another
• When one traffic source results in a later goal completion through another traffic source ✅
• An AnWords view through conversion
• When an AdWords visitors returns to the site directly to convert

Correct answer

When one traffic source results in a later goal completion through another traffic source ✅

Explanation

As defined by Google, Assisted Conversions are the number of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion.

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Below is the answer and explanation for the question when should you use manual tagging?

When should you use manual tagging?

• You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
• You should use manual tagging for any non-AdWords custom campaign. ✅
• You should use manual tagging to track only AdWords campaigns.

Correct answer

You should use manual tagging for any non-AdWords custom campaign. ✅

Explanation

Using auto-tagging exclusively provides several benefits over manual tagging. It:
Saves you the work of manually tagging every final URL.
Eliminates the errors you can introduce when you attempt to manually tag each URL. For example, utm_source=Google is different from utm_source=google.
Allows you to import Analytics goals and transactions into AdWords Conversion Tracking.
Offers more detailed Analytics reporting (see below).
If you need to use manual tagging but still want to take advantage of the benefits of auto-tagging, you can select the auto-tagging override option.

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