Below is the answer and explanation for the question measurement protocol is used to send data from a web connected point-of-sale system to Google Analytics?

Measurement protocol is used to send data from a web connected point-of-sale system to Google Analytics.

• javaScript tracking code
• Campaign Tracking parameter
• Measurement protocol ✅
• Google Analytics mobile SDK
• Any of these would be appropriate

Correct answer

Measurement protocol ✅

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Below is the answer and explanation for the question this behavior metrics shows the number of sessions that included a view of pages?

This behavior metrics shows the number of sessions that included a view of pages.

• Bounce Rate
• Unique Visits
• Pageviews
• Unique Pageviews ✅
• Visits

Correct answer

Unique Pageviews ✅

Explanation

The unique pageview statistic represents the number of individual users who have loaded a given page per session. Each user is counted only once per session, no matter how many pages are opened by the same user.

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Below is the answer and explanation for the question the demographics and interest category information in Analytics comes from DoubleClick third-party cookie?

The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.

• The Adwords first-party cookies
• Information that you upload from your CRM
• Survey data filled out by users
• The DoubleClick third-party cookie ✅
• Google Tag Manager

Correct answer

The DoubleClick third-party cookie ✅

Explanation

Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.

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Below is the answer and explanation for the question multi-Channel Funnels would help to determine the conversion value of paid keyword?

Multi-Channel Funnels would help to determine the conversion value of paid keyword.

• Real-Time
• CPM
• Multi-Channel Funnels ✅
• CTR
• None of these answers

Correct answer

Multi-Channel Funnels ✅

Explanation

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.

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Below is the answer and explanation for the question setting up goals allows you to see A list of transactions?

Setting up goals allows you to see A list of transactions.

• Ecommerce revenue
• Bounce Rate
• A list of transactions ✅
• Conversion Rates

Correct answer

A list of transactions ✅

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Below is the answer and explanation for the question which are the four main part of the Google Analytics platform?

Which are the four main part of the Google Analytics platform.

• Collection, Configuration, processing and Reporting ✅
• Collection, Processing, Reporting and Recollection
• Configuration, Collection, processing and reporting
• Collection, Processing, Continuation and Reporting

Correct answer

Collection, Configuration, processing and Reporting ✅

Explanation

The four components of the Analytics platform: collection, processing, configuration and reporting.

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Below is the answer and explanation for the question which of the following metrics would be helpful in showing a keyword is part of a conversion path?

Which of the following metrics would be helpful in showing a keyword is part of a conversion path?

• Assisted Conversions ✅
• Bounce Rate
• Impressions
• Visits
• Clicks

Correct answer

Assisted Conversions ✅

Explanation

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

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Below is the answer and explanation for the question which campaign tracking variables are required in order to ensure accurate data shows for campaign?

Which campaign tracking variables are required in order to ensure accurate data shows for campaign?

• utm_campaign, utm_source, utm_medium ✅
• utm_term
• utm_medium, utm_campaign
• utm_source, utm_term, utm_content
• utm_content

Correct answer

utm_campaign, utm_source, utm_medium ✅

Explanation

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

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Below is the answer and explanation for the question which of the following will occur by default, if A visitor comes to your site but stop looking at pages and generating events?

Which of the following will occur by default, if A visitor comes to your site but stop looking at pages and generating events?

• The visitor’s session expires after 30 minutes of inactivity ✅
• The visitor’s session expires after 5 minutes of inactivity
• Google Analytics does not keep track of session by default
• The visitor’s session expires once the visitor has exited your site

Correct answer

The visitor’s session expires after 30 minutes of inactivity ✅

Explanation

When a user, say Bob, arrives on your site, Analytics starts counting from that moment. If 30 minutes pass without any kind of interaction from Bob, the session ends.

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Below is the answer and explanation for the question in which of the following circumstances would you want to increase the default session timeout length in GA?

In which of the following circumstances would you want to increase the default session timeout length in GA?

• The average length of video on your site is 35 minutes. ✅
• The default session timeout length is set dynamically by Google Analytics and you cannot change it.
• You need to start collecting real-time data
• User typically spends less than 2 minutes on each page of your site.

Correct answer

The average length of video on your site is 35 minutes. ✅

Explanation

The length of a session and campaign depends on your site and business. Here are a few ideas to get you started thinking about session and campaign timeouts:

• If your site automatically signs a user out after being inactive for a certain amount of time, set the session timeout to match that length of time.
• Lengthen the session time if you have a lot of content and expect users to take a long time engaging with that content. Conversely, shorten the session time if the site has a small amount of content.
• Set the campaign timeout handling to the same amount of time the campaign is going to run or expected to be relevant. Clicks to a social media micro-campaign might not be relevant for more than a few days after launch.

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