Below is the answer and explanation for the question most useful metrics to measure number of conversions, initiated by paid search?

Most useful metrics to measure number of conversions, initiated by paid search.

• First Interaction (Click) Conversions
• Conversion Rate
• Assisted Conversion Valuet ✅
• None of these metrics

Correct answer

Assisted Conversion Valuet ✅

Explanation

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question reports allow to identify the terms visitors use to conduct searches within site?

Reports allow to identify the terms visitors use to conduct searches within site.

• Search Engine Optimization Reportc
• Keyword Report
• Site Search Report ✅
• Affinity Categories

Correct answer

Site Search Report ✅

Explanation

If you use an internal site search, use the Site Search Report to learn what users are searching for after they are already on your site. You can use this data to improve your conversion rate.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question these two metrics below would be the best KPIs for measuring the performance?

These two metrics below would be the best KPIs for measuring the performance.

• Bounce rate and average session duration
• Pageviews and revenue
• Revenue and average order value ✅
• Pageviews and bounce rate

Correct answer

Revenue and average order value ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question this behavior metrics shows the number of sessions that included a view of pages?

This behavior metrics shows the number of sessions that included a view of pages.

• Bounce Rate
• Unique Visits
• Pageviews
• Unique Pageviews ✅
• Visits

Correct answer

Unique Pageviews ✅

Explanation

The unique pageview statistic represents the number of individual users who have loaded a given page per session. Each user is counted only once per session, no matter how many pages are opened by the same user.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question measurement protocol is used to send data from a web connected point-of-sale system to Google Analytics?

Measurement protocol is used to send data from a web connected point-of-sale system to Google Analytics.

• javaScript tracking code
• Campaign Tracking parameter
• Measurement protocol ✅
• Google Analytics mobile SDK
• Any of these would be appropriate

Correct answer

Measurement protocol ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question multi-Channel Funnels would help to determine the conversion value of paid keyword?

Multi-Channel Funnels would help to determine the conversion value of paid keyword.

• Real-Time
• CPM
• Multi-Channel Funnels ✅
• CTR
• None of these answers

Correct answer

Multi-Channel Funnels ✅

Explanation

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question the demographics and interest category information in Analytics comes from DoubleClick third-party cookie?

The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.

• The Adwords first-party cookies
• Information that you upload from your CRM
• Survey data filled out by users
• The DoubleClick third-party cookie ✅
• Google Tag Manager

Correct answer

The DoubleClick third-party cookie ✅

Explanation

Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which are the four main part of the Google Analytics platform?

Which are the four main part of the Google Analytics platform.

• Collection, Configuration, processing and Reporting ✅
• Collection, Processing, Reporting and Recollection
• Configuration, Collection, processing and reporting
• Collection, Processing, Continuation and Reporting

Correct answer

Collection, Configuration, processing and Reporting ✅

Explanation

The four components of the Analytics platform: collection, processing, configuration and reporting.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question setting up goals allows you to see A list of transactions?

Setting up goals allows you to see A list of transactions.

• Ecommerce revenue
• Bounce Rate
• A list of transactions ✅
• Conversion Rates

Correct answer

A list of transactions ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which of the following metrics would be helpful in showing a keyword is part of a conversion path?

Which of the following metrics would be helpful in showing a keyword is part of a conversion path?

• Assisted Conversions ✅
• Bounce Rate
• Impressions
• Visits
• Clicks

Correct answer

Assisted Conversions ✅

Explanation

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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