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The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.

Below is the answer and explanation for the question the demographics and interest category information in Analytics comes from DoubleClick third-party cookie?

The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.

  • The Adwords first-party cookies
  • Information that you upload from your CRM
  • Survey data filled out by users
  • The DoubleClick third-party cookie ✅
  • Google Tag Manager

Correct answer

The DoubleClick third-party cookie ✅

Explanation

Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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