The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.
Below is the answer and explanation for the question the demographics and interest category information in Analytics comes from DoubleClick third-party cookie?
The demographics and interest category information in Analytics comes from DoubleClick third-party cookie.
- The Adwords first-party cookies
- Information that you upload from your CRM
- Survey data filled out by users
- The DoubleClick third-party cookie ✅
- Google Tag Manager
Correct answer
The DoubleClick third-party cookie ✅
Explanation
Demographics and Interests data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e., Advertising ID for Android and IDFA for iOS). Neither analytics.js nor ga.js collects Demographics and Interests data.
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