Below is the answer and explanation for the question a macro conversion occurs when…

A macro conversion occurs when…

• Is a large revenue sales that is directly attributable to a display campaign
• Always occurs prior to a micro conversion
• Occurs when someone completes an action that’s important to your business ✅
• Is your highest converting campaign
• Occurs when over 50% of visitors buy an item

Correct answer

Occurs when someone completes an action that’s important to your business ✅

Explanation

Before you can improve the effectiveness of your advertising and marketing campaigns, you’ll need to track conversions. A conversion is an activity on your site that is important to the success of your business. For sales oriented websites, you should track:

• micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
• macro conversions, i.e. sales transactions

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Below is the answer and explanation for the question intelligence Alert – To notify changes in traffic or usage?

Intelligence Alert – To notify changes in traffic or usage.

• Secondary Dimensions
• Real-Time
• Intelligence Alert ✅
• Annotations

Correct answer

Intelligence Alert ✅

Explanation

Automatic web alerts are generated whenever Google Analytics detects a significant change in usage or traffic metrics. Custom alerts are generated when traffic reaches a specific threshold that you have specified.

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Below is the answer and explanation for the question best KPIs for measuring the performance of an ecommerce business?

Best KPIs for measuring the performance of an ecommerce business.

• Bounce rate and average session duration
• Pageviews and revenue
• Revenue and average order value ✅
• Pageviews and bounce rate

Correct answer

Revenue and average order value ✅

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Below is the answer and explanation for the question True or False: When you share a link to a custom report, you share the data in report.

True or False: When you share a link to a custom report, you share the data in report.

• True: Sharing a link to a custom report shares the data in report
• False: Sharing a link to a custom report only shares a template for the report ✅

Correct answer

False: Sharing a link to a custom report only shares a template for the report ✅

Explanation

When you share a Custom Report, only the configuration information is shared. Your data remains private.
Assets are tools that you create in Analytics to help you customize your data analysis. Custom Segments, Goals, Custom Channel Groupings, Custom Attribution Models, and Custom Reports are all considered assets in Analytics. Assets are created and managed at the reporting view level.
You can share assets one at a time from each specific asset menu, or you can share more than one asset at the same time. When you share an asset, only the configuration information is copied and shared. None of your Analytics account data or personal information is shared, so you maintain control over your privacy and data.

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Below is the answer and explanation for the question which of the following are valid scopes of dimensions?

Which of the following are valid scopes of dimensions?

• User level, campaign level, session level, hit level
• None of these answer is correct
• User level, session level, hit level ✅
• Campaign level, session level, hit level
• Session level, hit level

Correct answer

User level, session level, hit level ✅

Explanation

Custom dimensions and metrics are set at the property level in a Google Analytics account. You can use them to collect and analyze data that Google Analytics doesn’t automatically track. There are four scopes in custom dimensions, Hit, Session, User and Product.

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Below is the answer and explanation for the question which of the following would you use to show two date ranges on the same graph?

Which of the following would you use to show two date ranges on the same graph?

• Secondary dimension
• Plot rows
• Data comparsion ✅
• Pivot table
• Motion chart

Correct answer

Data comparsion ✅

Explanation

The date range selector at the top right of your report pages allows you to select a date range, and optionally to compare that range to another one, so you can see data for different time periods in your reports.

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Below is the answer and explanation for the question most useful metrics to measure number of conversions, initiated by paid search?

Most useful metrics to measure number of conversions, initiated by paid search.

• First Interaction (Click) Conversions
• Conversion Rate
• Assisted Conversion Valuet ✅
• None of these metrics

Correct answer

Assisted Conversion Valuet ✅

Explanation

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

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Below is the answer and explanation for the question you want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?

You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?

• Ad group
• Placements
• Keywords
• Custom Report ✅
• Campaign

Correct answer

Custom Report ✅

Explanation

This dimension lets you see the URLs to which you’ve directed users from your AdWords ads, along with any campaign tagging in those URLs.

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Below is the answer and explanation for the question reports allow to identify the terms visitors use to conduct searches within site?

Reports allow to identify the terms visitors use to conduct searches within site.

• Search Engine Optimization Reportc
• Keyword Report
• Site Search Report ✅
• Affinity Categories

Correct answer

Site Search Report ✅

Explanation

If you use an internal site search, use the Site Search Report to learn what users are searching for after they are already on your site. You can use this data to improve your conversion rate.

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Below is the answer and explanation for the question these two metrics below would be the best KPIs for measuring the performance?

These two metrics below would be the best KPIs for measuring the performance.

• Bounce rate and average session duration
• Pageviews and revenue
• Revenue and average order value ✅
• Pageviews and bounce rate

Correct answer

Revenue and average order value ✅

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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