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When configuring a goal, why it is useful to assign a goal value?

Below is the answer and explanation for the question when configuring a goal, why it is useful to assign a goal value?

When configuring a goal, why it is useful to assign a goal value?

  • To calculate ecommerce metrics
  • To attribute monetary value to non-ecommerce conversions ✅
  • To determine the conversion rate
  • To determine the number of visits to each of your page

Correct answer

To attribute monetary value to non-ecommerce conversions ✅

Explanation

Assigning a Goal value is optional but Google recommends you do so to help monetize and evaluate your conversions. Each time the Goal is completed by a user, this amount is recorded and then added together and seen in your reports as the Goal Value.

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