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Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

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Below is the answer and the explanation for the question Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group

  • To show ads promoting “sweet & spicy coconut” to people searching for that flavor ✅
  • To show ads promoting all the flavors to people searching for “gourmet popcorn”
  • To make sure “Sweet & spicy coconut” continues to be the bestseller
  • It’s most efficient to have a single ad group

correct answer

To show ads promoting “sweet & spicy coconut” to people searching for that flavor ✅

explanation

Nick sells 5 flavors of gourmet popcorn. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor, he should bundle ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging

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Below is the answer and the explanation for the question heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Customize the app for each format (phone, tablet, computer)
  • Add some large, memory-intensive graphics
  • Set up custom deep links ✅
  • Use the bid strategy “Maximize engagement”

Correct answer

Set up custom deep links ✅

explanation

Heather has a mobile app. If she wants people to keep using once they’ve downloaded it. She should set up custom deep linksto make it more engaging. For your destination URL in-app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. tracking parameters are allowed for these links.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

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Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  • It uses conversion history to set higher bids when a conversion is more likely ✅
  • It sets CPC bids as one-tenth of the current CPA bid setting
  • It bids a static CPC value based on the current maximum CPC settings
  • It adjusts CPC bids based on existing bid adjustments

Correct answer

It uses conversion history to set higher bids when a conversion is more likely ✅

Explanation

Target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid using conversion history to set higher bids when a conversion is more likely.Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal bid for your ad each time it’s eligible to appear. Google Ads sets these bids to achieve an average CPA equal to your target across all campaigns using this strategy.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

The strategic use of different marketing channels affects

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Below is the answer and the explanation for the strategic use of different marketing channels affects

The strategic use of different marketing channels affects

  • Payment methods
  • The average amount of each sale
  • Target-customer demographics
  • Online purchase decisions ✅

Correct answer

Online purchase decisions ✅

Explanation

The strategic use of different marketing channels affects online purchase decisions. “We analyzed millions of consumer interactions through Google Analytics to show how different marketing channels affect online purchase decisions.”

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

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Below is the answer and the explanation of the question according to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  • About 50% ✅
  • About 10%
  • Nearly everyone who’s ready to buy
  • About 20%

Correct answer

About 50% ✅

Explanation

A very crucial insights tell that according to Google data, among consumers who conduct a local search on their smartphone, 50% of them then visit a store within a day.50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

 

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

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Below is the answer and the explanation of the question Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Put special characters in the ad headline
  • Put the ad headline in all capital letters
  • Include his keywords in the ad text ✅
  • Include his business address in the ad text

Correct answer

Include his keywords in the ad text ✅

explanation

Dustin should write a great text ad to include his keywords in that. It will get people’s attention when they’re searching on Google. It will help him to generate the most clicks. Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “buy digital cameras.”

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

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Below is the answer and the explanation of the question if you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

  • Add a call extension
  • Add a sitelink extension
  • Create a universal app campaign ✅
  • Include the word “install” in the ad text

Correct answer

Create a universal app campaign ✅

Explanation

you should create a universal app campaign, if you want to prioritize downloads of your mobile app instead of visits to your mobile site. As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? Universal app campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

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Below is the answer and the explanation of the question zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

  • It’s obvious on the landing page that she’s selling greeting cards
  • Some of her keywords are on the landing page
  • The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
  • When people click the ad, they’re taken to the get-well category ✅

Correct answer

When people click the ad, they’re taken to the get-well category ✅

Explanation

Zoe has a website selling customizable electronic greeting cards. When people click the ad, they’re taken to the get-well category. This could be interfering with her getting the most possible conversions.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

 

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

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Below is the answer and the explanation of the question Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are signing up for his baseball trivia newsletter ✅
  • Lots of his site visitors are 49ers fans
  • Most of his customers are watching a ballgame when they visit his site
  • Most people clicking on his ad already own at least 1 baseball cap

correct answer

Lots of his site visitors are signing up for his baseball trivia newsletter ✅

Explanation

Blake is selling baseball caps and using conversion tracking. He might he learn from the conversion tracking data that Lots of his site visitors are signing up for his baseball trivia newsletter. Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

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Below is the answer and the explanation of the question Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

  • Flexible bidding
  • Dynamic search ads
  • Remarketing lists for search ads ✅
  • Retargeting lists for text ads

correct answer

Remarketing lists for search ads ✅

Explanation

Maria should use “remarketing lists for search ads” to offer 10% discount on their first purchase if she would like to target people who’ve already browsed her online clothing boutique. Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.