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How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

Below is the answer and the explanation for the question how does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

  • It uses conversion history to set higher bids when a conversion is more likely ✅
  • It sets CPC bids as one-tenth of the current CPA bid setting
  • It bids a static CPC value based on the current maximum CPC settings
  • It adjusts CPC bids based on existing bid adjustments

Correct answer

It uses conversion history to set higher bids when a conversion is more likely ✅

Explanation

Target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid using conversion history to set higher bids when a conversion is more likely.Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal bid for your ad each time it’s eligible to appear. Google Ads sets these bids to achieve an average CPA equal to your target across all campaigns using this strategy.

The above question and explanation are related to Google ads search certification exam. You can find all the updated Google ads search certification answers on the “Google ads search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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