Below is the answer and explanation for the question what is used to create smart goals?

What is used to create smart goals?

• Machine-learning algorithms ✅
• Custom reports
• Analytics goals
• Remarketing audience

Correct answer

Machine-learning algorithms ✅

Explanation

Smart goals are configured at the view level. Smart goals use machine learning to examine dozens of signals about your website sessions to determine which of those are most likely to result in conversions. Each session is assigned a score, with the “best” sessions being translated into Smart Goals.

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Below is the answer and explanation for the question in custom reports, what must metrics and dimensions share in order to report accurately?

In custom reports, what must metrics and dimensions share in order to report accurately?

• Same view
• Same scope ✅
• Same Custom Report
• Same index

Correct answer

Same scope ✅

Explanation

Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level. In most cases, it only makes sense to combine dimensions and metrics that share the same scope.

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Below is the answer and explanation for the question what data is Google analytics goals unable to track?

What data is Google analytics goals unable to track?

• Customer’s lifetime value ✅
• Making a purchase
• Signing up for a newsletter
• Watching a video

Correct answer

Customer’s lifetime value ✅

Explanation

The Lifetime Value report lets you understand how valuable different userhs are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

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Below is the answer and explanation for the question which parameters can be included with an event hit for reporting?

Which parameters can be included with an event hit for reporting?

• Event, Category, Action, Label
• Category, Action, Label, Unique Events
• Category, Action, Label, Value ✅
• Category, Action, Label, Total Events

Correct answer

Category, Action, Label, Value ✅

Explanation

Events are user interactions with content that can be tracked independently from a web page or a screen load.An Event has the following components. An Event hit includes a value for each component, and these values are displayed in your reports.

• Category
• Action
• Label (optional, but recommended)
• Value (optional)

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Below is the answer and explanation for the question auto-tagging is used to collect data from what kind of traffic?

Auto-tagging is used to collect data from what kind of traffic?

• Search engine traffic other than Google
• Social media traffic
• Google ads campaign traffic ✅
• Website referral traffic.

Correct answer

• Google ads campaign traffic ✅

Explanation

Auto-tagging is the recommended approach and ensures that you get the most detailed AdWords data.

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Below is the answer and explanation for the question view filters are applied in what order?

View filters are applied in what order?

• Creation date
• Random order
• Sequential order ✅
• Alphabetical order

Correct answer

Sequential order ✅

Explanation

By default, view filters are applied to the data in the order in which the filters were added. So, if there are existing filters for a view, your new filter is applied after them.

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Below is the answer and explanation for the question what data table display compares report metrics to the website average?

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison ✅

Correct answer

Comparison ✅

Explanation

Comparison displays a bar chart plotting the performance of the selected metrics relative to the site average.

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Below is the answer and explanation for the question what feature must be enabled to use multi-channel funnels?

What feature must be enabled to use multi-channel funnels?

• Custom dimensions
• Advertising features
• Goals or ecommerce ✅
• In-page analytics

Correct answer

Goals or ecommerce ✅

Explanation

The multi-channel funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or eCommerce transaction you define.

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Below is the answer and explanation for the question custom dimensions can be used as what?

Custom dimensions can be used as what?

• Secondary dimensions in standard reports
• Primary dimensions in custom Reports
• Secondary dimensions in custom Reports
• All of the above ✅

Correct answer

All of the above ✅

Explanation

Custom dimensions can appear as primary dimensions in Custom reports. You can also use them as Segments and secondary dimensions in standard reports.

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Below is the answer and explanation for the question in views that don’t have data import enabled, custom dimensions values may be viewed for dates before the custom dimension was created.

In views that don’t have data import enabled, custom dimensions values may be viewed for dates before the custom dimension was created.

• True ✅
• False

Correct answer

True ✅

Explanation

You need to understand that custom dimensions and custom metrics are like default dimensions and metrics in your analytics account, except you create them yourself. You can use them to collect and analyze data that analytics doesn’t automatically track. And Data Import lets you upload data from external sources and combine it with data you collect via analytics. So, there is no way to see the custom dimension value before creating the custom dimension.

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