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What feature must be enabled to use multi-channel funnels?

Below is the answer and explanation for the question what feature must be enabled to use multi-channel funnels?

What feature must be enabled to use multi-channel funnels?

  • Custom dimensions
  • Advertising features
  • Goals or ecommerce âś…
  • In-page analytics

Correct answer

Goals or ecommerce âś…

Explanation

The multi-channel funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) during the 90 days1 that led up to each conversion and transaction. Analytics compiles conversion path data for any Goal or eCommerce transaction you define.

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