Below is the answer and explanation for the question using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment?

Using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment?

• Users who are female and have children ✅
• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video

correct answer

Users who are female and have children ✅

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Below is the answer and explanation for the question if you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will Google analytics count?

If you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will Google analytics count?

• 0
• 1
• 2
• 3 ✅

correct answer

3 ✅

Explanation

Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there.

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Below is the answer and explanation for the question what feature is required to collect the number of comments users posted to a web page?

What feature is required to collect the number of comments users posted to a web page?

• Custom dimension
• Calculated metric
• Custom channel groupings
• Custom metric ✅

correct answer

Custom metric ✅

Explanation

Custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics.

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Below is the answer and explanation for the question which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Assisted conversion ✅
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

correct answer

Assisted conversion ✅

Explanation

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

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Below is the answer and explanation for the question what is the “bounce rate” in Google analytics?

What is the “bounce rate” in Google analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of visits when a user landed on your website and exited without any interactions ✅
• The percentage of total site exits
• The percentage of sessions in which a user exits from your homepage

correct answer

The percentage of visits when a user landed on your website and exited without any interactions ✅

Explanation

A bounce is a single-page session on your site. In analytics, a bounce is calculated specifically as a session that triggers only a single request to the analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the analytics server during that session.

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Below is the answer and explanation for the question what model represents the hierarchical structure of a Google analytics account?

What model represents the hierarchical structure of a Google analytics account?

• Account > view > property
• View > account > property
• Account > property > view ✅
• Property > account > view

correct answer

Account > property > view ✅

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Below is the answer and explanation for the question to increase the speed at which Google analytics compiles reports, what action could be taken?

To increase the speed at which Google analytics compiles reports, what action could be taken?

• Remove any filters you have added to the view
• Choose “faster response” in the sampling pulldown menu ✅
• Choose “greater precision” in the sampling pulldown menu
• Remove any secondary dimensions you have added to the report

correct answer

Choose “faster response” in the sampling pulldown menu ✅

Explanation

At the top of the report, below the date range selector, select faster response, less precision or Slower response, greater precision. Your data automatically refreshes using the new setting. Your preference is saved across all of your reports, but resets after you close Analytics.

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Below is the answer and explanation for the question sampling is applied to reports before segmentation.

Sampling is applied to reports before segmentation.

• True
• False ✅

correct answer

False ✅

Explanation

Analytics applies segments after it samples the property-level data, and after it applies filters, which can also reduce the number of sessions included in a sample.

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Below is the answer for the question if a web page visitor clears the analytics cookie from their browser, what will occur?

If a web page visitor clears the analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above ✅

correct answer

All of the above ✅

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Below is the answer and explanation for the question when does the tracking code send an event hit to Google Analytics?

When does the tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with event tracking implemented ✅
• Every time a user performs an action with pageview tracking implemented

correct answer

Every time a user performs an action with event tracking implemented ✅

Explanation

Analytics tracking code send an event hit to Google Analytics whenever a user performs an action with event tracking implemented.

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