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What is the “bounce rate” in Google analytics?

Below is the answer and explanation for the question what is the “bounce rate” in Google analytics?

What is the “bounce rate” in Google analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions ✅
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage

correct answer

The percentage of visits when a user landed on your website and exited without any interactions ✅

Explanation

A bounce is a single-page session on your site. In analytics, a bounce is calculated specifically as a session that triggers only a single request to the analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the analytics server during that session.

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