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What criteria cannot be used to create a custom segment?

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Below is the answer and explanation for the question what criteria cannot be used to create a custom segment?

What criteria cannot be used to create a custom segment?

  • Dimensions
  • Metrics
  • Ad type ✅
  • Sequences of user actions

correct answer

Ad type ✅

Explanation

The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter.
conditions and sequences filters are also based on dimensions and metrics. they offer additional options. Sequences filters let you determine whether the sequence begins with the first user interaction or with any user interaction.

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Which default traffic source dimensions does Google analytics report for each website visitor?

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Below is the answer and explanation for the question which default traffic source dimensions does Google analytics report for each website visitor?

Which default traffic source dimensions does Google analytics report for each website visitor?

  • Source and medium ✅
  • Campaign and ad Content
  • Campaign and medium
  • Source, medium, campaign, and ad content

correct answer

Source and medium ✅

Explanation

Source/medium is a dimension that combines the dimensions source and medium. Examples of source/medium include google/organic, example.com/referral, and newsletter9-2014/email.

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Which user characteristic may not be used to change keyword bids in Google ads?

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Below is the answer and explanation for the question which user characteristic may not be used to change keyword bids in Google ads?

Which user characteristic may not be used to change keyword bids in Google ads?

  • Time of day
  • Ad preference ✅
  • Location
  • Device

correct answer

Ad preference ✅

Explanation

It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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When does the analytics tracking code send a pageview hit to Google analytics?

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Below is the answer and explanation for the question when does the analytics tracking code send a pageview hit to Google analytics?

When does the analytics tracking code send a pageview hit to Google analytics?

  • Every time a user loads a webpage with embedded tracking code ✅
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user searches on a website

correct answer

Every time a user loads a webpage with embedded tracking code ✅

Explanation

A pageview is defined as a view of a page on your site that is being tracked by the analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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What campaigns require manual tags on destination URLs for tracking?

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Below is the answer and explanation for the question what campaigns require manual tags on destination URLs for tracking?

What campaigns require manual tags on destination URLs for tracking?

  • AdWords campaigns
  • Email campaigns ✅
  • AdWords and email campaigns
  • None of the above

correct answer

Email campaigns ✅

Explanation

By adding campaign parameters to your URLs, you can identify the campaigns that send traffic to your site. When a user clicks a referral link, these parameters are sent to analytics, so you can see the effectiveness of each campaign in your reports. Google adwords gives you an option to track campaign using auto-tagging.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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What filter would only include data from a campaign titled “back to school” in campaign reports?

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Below is the answer and explanation for the question what filter would only include data from a campaign titled “back to school” in campaign reports?

What filter would only include data from a campaign titled “back to school” in campaign reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school” ✅
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

correct answer

Custom Include filter with field “campaign name” and pattern “back to school” ✅

Explanation

Include Filters are applied with the reverse logic. When you apply an include filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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What scope applies to custom metrics?

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Below is the answer and explanation for the question what scope applies to custom metrics?

What scope applies to custom metrics?

  • User
  • Session
  • Hit ✅
  • Event

correct answer

Hit ✅

Explanation

Similar to custom dimensions, custom metrics can have different scopes. Hit-level custom metrics get associated with all the hit level dimensions with which it was sent. Similarly, product-level custom metrics are associated only with the product with which it was sent. The following examples illustrate these two types of custom metrics.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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What report compares metrics based on user acquisition date over a series of weeks?

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Below is the answer and explanation for the question what report compares metrics based on user acquisition date over a series of weeks?

What report compares metrics based on user acquisition date over a series of weeks?

  • Users flow report
  • Active users report
  • Cohort analysis report ✅
  • User explorer report

correct answer

Cohort analysis report ✅

explanation

Cohort analysis helps you understand the behavior of component groups of users apart from your user population as a whole. Examples of how you can use cohort analysis include to see how the behavior and performance of individual.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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The default session timeout duration in Google analytics is how many minutes?

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Below is the answer and explanation for the question the default session timeout duration in Google analytics is how many minutes?

The default session timeout duration in Google analytics is how many minutes?

  • 10
  • 5
  • 20
  • 30 ✅

correct answer

30 ✅

Explanation

Sessions and campaigns end after a specific amount of time passes. By default, sessions end after 30 minutes of inactivity and campaigns end after six months. You can change the settings so sessions and campaigns end after the specified amount of time has passed.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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What data does Google analytics prohibit collecting?

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Below is the answer and explanation for the question what data does Google analytics prohibit collecting?

What data does Google analytics prohibit collecting?

  • Personally identifiable information ✅
  • Product SKU(s)
  • Billing city
  • Purchase amount

correct answer

Personally identifiable information ✅

Explanation

The Google analytics terms of service, which all Google analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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