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Which user characteristic may not be used to change keyword bids in Google ads?

Below is the answer and explanation for the question which user characteristic may not be used to change keyword bids in Google ads?

Which user characteristic may not be used to change keyword bids in Google ads?

  • Time of day
  • Ad preference ✅
  • Location
  • Device

correct answer

Ad preference ✅

Explanation

It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

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