Below is the answer and explanation for the question marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

• Search
• Video
• Display
• Shopping ✅

 correct answer

 Shopping ✅

explanation

Marisol should use a Shopping campaign to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores.

Shopping ads appear on Google Shopping next to search results and near text and responsive ads. Shopping ads promote your products by giving consumers detailed information about what you’re selling before they even select your ad.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what is one way that Performance Planner helps businesses increase sales?

What is one way that Performance Planner helps businesses increase sales?

• By choosing ad types that your target demographic finds most appealing
• By relying on customer feedback for optimal ad placement
• By providing a discount on all ads after purchasing a license
• By maximizing the number of conversions for a spend scenario ✅

correct answer

Performance Planner helps businesses increase sales by maximizing the number of conversions for a spend scenario. ✅

explanation

Performance Planner determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions you can achieve for any future spend scenario.
It uses the following process:
1. Performance Planner will generate a forecast of what your campaigns will achieve for a future period if you make no changes to your current campaigns.

2. Using Google’s seasonality data and insights, Performance Planner will predict the results if you use optimal bids and average daily budgets across your campaigns to maximize the number of conversions for any future spends scenario.

3. When you choose a spend point on the blue line, Performance Planner will improve your ROI by reallocating spend between campaigns through adjusting bids and average daily bud

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign? 

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The appropriate bid can often be a static target that is challenging to reach.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• If you do not bid efficiently, you could miss valuable conversions. ✅

 correct answer

If you do not bid efficiently, you could miss valuable conversions. ✅

explanation

Automated bidding contributes to a successful Google Ad campaign. Setting the appropriate bid is a complex but essential challenge. If you don’t bid efficiently, you could miss valuable conversions

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)? 

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

• Awareness-based bidding
• Consideration-focused bidding
• Revenue-focused bidding
• Conversion-focused bidding ✅

 correct answer

 Conversion-focused bidding ✅

explanation

Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which factors should an advertiser consider when deciding on a bidding strategy?

Which factors should an advertiser consider when deciding on a bidding strategy?

• Customer search history, competition, and conversions
• Ad schedule and budget
• Results, targeted locations, and purchase history
• User journey complexities, performance, and auctions ✅

 correct answer

User journey complexities, performance, and auctions ✅

explanation

When deciding on a bidding strategy an advertiser considers User journey complexities, performance, and auctions. Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind.

• Performance
• Auctions
• User Journey Complexities

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

• Sell him business leads at a preset price.
• Provide clear forecasts that allow for smoother purchasing.
• Place ads for his business on all search engines.
• Increase overall installs and interactions with his app. ✅
• Help users find and discover his products. ✅

 correct answers

Increase overall installs and interactions with his app. and Help users find and discover his products. ✅

explanation

Ben can fuel his houseware business goal using Google Ads through website and app. He can achieve his objectives like helping users to find and discover his products and increase overall installs and interactions with his app.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Google ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Display, Video, Print, and App
• Social, Video, App, Audio, and Shopping Ads
• Search, Print, TV, Shopping, and App
• Search, Display, Video, Shopping, and App ✅

correct answer

 Search, Display, Video, Shopping, and App ✅

explanation

Every business is unique. Based on the goals the right campaign type that could best help you achieve objectives is chosen.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Consideration-focused bidding
• Awareness-based bidding
• Retention-focused bidding
• Conversion-focused bidding ✅

 correct answer

Conversion-focused bidding ✅

explanation

If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding.  Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question which type of automated bidding strategy is target return on ad spend (ROAS)?

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

• Consideration-focused bidding
• Conversion-focused bidding
• Awareness-based bidding
• Revenue-focused bidding ✅

correct answer

Revenue-focused bidding ✅

explanation

Target ROAS comes under a “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Vvktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Revenue-focused bidding ✅

correct answer

 Revenue-focused bidding ✅

explanation

Choose a Revenue-Focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. They’re a good fit if you’re tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display.

Here Viktor has been tracking the conversions in his Display campaign for the last 30 days and had 24 conversions over that time. Target return on ad spend (ROAS) comes under this bidding strategy

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.