Below is the answer and explanation for the question which type of automated bidding strategy is enhanced cost-per-click (ECPC)? 

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

• Awareness-based bidding
• Consideration-focused bidding
• Revenue-focused bidding
• Conversion-focused bidding ✅

 correct answer

 Conversion-focused bidding ✅

explanation

Enhanced cost-per-click (ECPC) is a CONVERSION-FOCUSED BIDDING STRATEGY. This strategy automatically adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which factors should an advertiser consider when deciding on a bidding strategy?

Which factors should an advertiser consider when deciding on a bidding strategy?

• Customer search history, competition, and conversions
• Ad schedule and budget
• Results, targeted locations, and purchase history
• User journey complexities, performance, and auctions ✅

 correct answer

User journey complexities, performance, and auctions ✅

explanation

When deciding on a bidding strategy an advertiser considers User journey complexities, performance, and auctions. Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind.

• Performance
• Auctions
• User Journey Complexities

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

• Sell him business leads at a preset price.
• Provide clear forecasts that allow for smoother purchasing.
• Place ads for his business on all search engines.
• Increase overall installs and interactions with his app. ✅
• Help users find and discover his products. ✅

 correct answers

Increase overall installs and interactions with his app. and Help users find and discover his products. ✅

explanation

Ben can fuel his houseware business goal using Google Ads through website and app. He can achieve his objectives like helping users to find and discover his products and increase overall installs and interactions with his app.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Google ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

• Search, Display, Video, Print, and App
• Social, Video, App, Audio, and Shopping Ads
• Search, Print, TV, Shopping, and App
• Search, Display, Video, Shopping, and App ✅

correct answer

 Search, Display, Video, Shopping, and App ✅

explanation

Every business is unique. Based on the goals the right campaign type that could best help you achieve objectives is chosen.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

• Consideration-focused bidding
• Awareness-based bidding
• Retention-focused bidding
• Conversion-focused bidding ✅

 correct answer

Conversion-focused bidding ✅

explanation

If Marie is trying to maximize specific user actions after the click, she should choose Conversion-focused bidding.  Conversion-focused bidding strategies are chosen if you’re tracking actions post-click, valuing conversions equally, and looking to maximize the number of conversions.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question which type of automated bidding strategy is target return on ad spend (ROAS)?

Which type of automated bidding strategy is Target return on ad spend (ROAS)?

• Consideration-focused bidding
• Conversion-focused bidding
• Awareness-based bidding
• Revenue-focused bidding ✅

correct answer

Revenue-focused bidding ✅

explanation

Target ROAS comes under a “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Vvktor’s been tracking the conversions in his display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

• Conversion-focused bidding
• Consideration-focused bidding
• Awareness-based bidding
• Revenue-focused bidding ✅

correct answer

 Revenue-focused bidding ✅

explanation

Choose a Revenue-Focused bidding strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it at a specific return on ad spend target. They’re a good fit if you’re tracking conversion value and have campaigns that have at least 50 conversions in the past 30 days for Search and at least 15 conversions in the past 30 days for Display.

Here Viktor has been tracking the conversions in his Display campaign for the last 30 days and had 24 conversions over that time. Target return on ad spend (ROAS) comes under this bidding strategy

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what can automated bidding help an advertiser improve? 

What can automated bidding help an advertiser improve?

• Competition
• Languages
• Calls-to-action
• Performance ✅

 correct answer

Performance ✅

explanation

Automated bidding can help an advertiser to improve Performance. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? select all correct responses

Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses

• Sets manual bids for specific times of the day
• Minimum and maximum bid values are determined by the daily budget
• Sets the appropriate bid for each and every auction ✅
• Saves time and marketing resources ✅
• Integrates a large variety of signals to evaluate user intent ✅

 correct answers

 1. Sets the appropriate bid for each and every auction, ✅ 2. Saves time and 3. marketing resources and Integrates a large variety of signals to evaluate user intent ✅

explanation

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. Cross-referencing audience data with context to establish intent and set the appropriate bid is a complex and time-consuming task. Google’s bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what are key factors to keep in mind when choosing a bidding strategy for your campaign?

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

• Budget, competition, and user thought processes
• Location, calls-to-action, and user conversion costs
• Targeting, auctions, and campaign cost-per-click
• Performance, auctions, and user journey complexities ✅

 correct answer

Performance, auctions, and user journey complexities ✅

explanation

Setting the appropriate bid is a complex but essential challenge. Below are some key factors to keep in mind. 1. Performance, 2. Auctions, 3. User journey complexities

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.