Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Video
• Search
• Shopping
• Display ✅

correct answer

Display ✅

explanation

When it comes to the brand’s exposure and audience reach, the Display campaign type should be used.

The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and at the right time.

As it is already mentioned that Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear and he wants to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web. So, the Display Network campaign will suit to target the goal.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

• Different campaign types have different minimum and maximum budget requirements.
• Certain campaign types will only serve ads during particular times of the day and week.
• Google Ads will automatically create ad messaging based on the campaign type she chooses
• The campaign type chosen will determine where her ads appear and the format of those ads ✅

correct answer

The campaign type chosen will determine where her ads appear and the format of those ads ✅

explanation

Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives?

• Display
• Discovery
• Video
• Local ✅

correct answer

Local ✅

explanation

Local campaigns help you drive important offline metrics — like store visits or in-store sales — by advertising on multiple platforms. Let Google Ads optimize how your ads appear on Search, Maps, Display, and YouTube to maximize your offline performance

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer  for the question francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. 

Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

• Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
• Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
• Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction ✅
• Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

correct answer

• Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction ✅

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign achieve Ingrid’s marketing goal?

• A video summary of her product line will be automatically generated by the system and placed on YouTube.
• Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
• Her ads will appear above and below search results when people search for related keywords.
• Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions. ✅

 correct answer

 Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions. ✅

explanation

Google Display ads can appear across a network of more than two million sites and apps, reaching 90% of people on the internet. Your ads get matched to content related to your business or to your customers’ interests.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

• A / B testing
• Google Ads are updated automatically
• Click-through rate averages require planning
• Auctions fluctuate all the time ✅

 correct answer

Auctions fluctuate all the time ✅

explanation

Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns should be planned and optimized on at least a monthly basis.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

• An investment of $9,100 to generate 1,300 conversions and a CPA of $7
• An investment of $8,400 to generate 1,400 conversions and a CPA of $6
• An investment of $9,800 to generate 1,400 conversions and a CPA of $7
• An investment of $9,600 to generate 1,600 conversions with a CPA of $6 ✅

correct answer

:An investment of $9,600 to generate 1,600 conversions with a CPA of $6 ✅

Because this is the only plan having the highest conversions at the lowest CPA. This plan will assist Ben in achieving his marketing goal of selling excess inventory.
The plan of An investment of $9,600 to generate 1,600 conversions with a CPA of $6 in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory.

Below is the answer and explanation for the question hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

• Recommended campaign bid scaling
• A recommended Campaign-level Target ROAS (return-on-ad-spend)
• A recommended Campaign-level Target CPA (cost-per-acquisition)
• A recommended average daily budget ✅

correct answer

 A recommended average daily budget ✅

explanation

Hank will be provided recommendations about the average daily budget by the Performance Planner to use a “Maximize Conversions” campaign with the Performance Planner.

Once you use Performance Planner to create a plan with the target date, campaigns, budget, target conversion volume, and target cost-per-acquisition (CPA) for upcoming periods, the tool will provide one of the recommendations below.

1. Search Manual cost-per-click (CPC) or Enhanced CPC campaigns
2. Search Maximize Clicks or Maximize Conversions campaigns
3. Search Target CPA or Target return on ad spend (ROAS) campaigns

Below is the answer and explanation for the question how is using non-last-click attribution conversions useful for Performance Planner forecasts?

How is using non-last-click attribution conversions useful for Performance Planner forecasts?

• To find growth opportunities regarding device targeting
• To take advantage of seasonal trends throughout the year
• To identify the most profitable location targeting
• To allocate budgets that drive incremental conversions ✅

 correct answer

To allocate budgets that drive incremental conversions ✅

explanation

Learn, what are the non-last-click attributions.

Non-last-click attribution conversions useful for Performance Planner forecast To allocate budgets that drive incremental conversions.

Performance Planner forecasts for conversion types that are activated for the Include in Conversions setting in the Conversions column. To allocate budgets that drive incremental conversions, include non-last click attribution conversions in the Include in Conversions column.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

• Keywords
• Ad extensions
• Ads
• Bids ✅
• Budgets ✅

correct answers

Bids and Budgets ✅

explanation

Performance Planner determines the optimal bids and average daily budget allocations across all of your campaigns to help increase the number of conversions you can achieve for any future spend scenario.
By planning your Google Ads budgets in advance, you can:
1. Understand the future spend potential of current Google Ads campaigns to help drive budget decisions
2. Take advantage of seasonality to capture incremental opportunities
3. Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized
4. Find new opportunities to grow your sales volumes with Google Ads

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.