Below is the answer and explanation for the question Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

• Video
• Search
• Shopping
• Display ✅

correct answer

Display ✅

explanation

When it comes to the brand’s exposure and audience reach, the Display campaign type should be used.

The Google Display Network is designed to help you find the right audience. Its targeting options let you strategically show your message to potential customers at the right place and at the right time.

As it is already mentioned that Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear and he wants to increase his brand’s exposure and reach audiences interested in hiking and rock climbing across the web. So, the Display Network campaign will suit to target the goal.

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