Below is the answer and explanation for the question Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

• Maximize clicks
• Target return on ad spend (Target ROAS)
• Target cost-per-acquisition (tCPA)
• Target impression share ✅

correct answer

Target impression share ✅

explanation

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page. Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.

Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

• Maximize conversions
• Target return on ad spend (Target ROAS)
• Enhanced cost-per-click (eCPC)
• Target impression share ✅

correct answer

Target impression share ✅

explanation

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the performance planner, will help Molly with her marketing goal to generate more sales?

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the performance planner, will help Molly with her marketing goal to generate more sales?

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20
• An investment of $21,000 to generate 1,400 conversions and a CPA of $15
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20 ✅

correct answer

An investment of $40,000 to generate 2,000 conversions and a CPA of $20 ✅

explanation

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales
Plan of investing $40,000 to generate 2,000 conversions and a CPA of $20 will help Molly with her marketing goal to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?

Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?

• To analyze demographic performance
• To review new keyword opportunities
• To check for status issues
• To react to ever-changing external factors ✅

correct answer

To react to ever-changing external factors ✅

explanation

Maria should use the performance planner on a monthly basis To react to ever-changing external factors. To understand this point, you need to learn the whole process of using the performance planner.

1^st is to create a new budget plan to learn the best bids and budgets for your campaigns to drive incremental conversions.

2nd is to Explore further optimizations and forecast how you can grow your business with Google Ads.

3rd is doing Review and implement changes prescribed by your Performance Planner plan.

 And last i.e 4th is to repeat to ensure you react to external factors and optimize to the target metrics set. Use Performance Planner on a monthly basis for best results.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

• TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
• Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
• App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
• Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. ✅

correct answer

Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad. ✅

explanation

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions.

Shopping campaigns help you promote your products by giving users detailed information about what you’re selling before they even click your ad. Using retail-centric reporting tools, you’ll then be able to track the performance of your products over time.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Maximize Conversions
• Maximize clicks
• Enhanced cost-per-click (eCPC)
• Target impression share ✅

correct answer

Target impression share ✅

explanation

When visibility is the campaign goal, an advertiser should choose Target Impression share.

Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page.

Target impression share bidding automatically sets bids to help achieve your Impression Share goal across all campaigns using this strategy.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question how can performance planner serve your business?

How can performance planner serve your business?

• By finding areas of your total budget that could contribute to marketing
• By determining which of Google’s ads are most appropriate for your brand
• By teaching your employees the fundamentals of personal budgeting
• By optimizing your ad budget for maximum growth ✅

correct answer

By optimizing your ad budget for maximum growth ✅

explanation

Performance Planner serves your business by optimizing your ad budget for maximum growth.

By planning your Google Ads budgets in advance, you can understand the future spend potential of current Google Ads campaigns to help drive budget decisions and Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

• Location targeting is not decided by machine learning.
• Machine learning will choose an ad schedule for campaigns without her input.
• Machine learning will choose the keywords used to serve her ads to users.
• Machine learning helps her set the appropriate bid for each and every auction.  ✅

correct answer

Machine learning helps her set the appropriate bid for each and every auction.  ✅

explanation

Trina should prefer automated bidding. Because machine learning can help her set the appropriate bid for each and every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question while managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?\

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

• Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
• Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task
• Because bid automation is a standard capability in the market that allows a lesser degree of۔ precision, based on the conversion opportunity of each auction
• Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding ✅

correct answer

Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding ✅

explanation

While managing a successful Google Ads campaign, you should choose automated bidding. Setting the appropriate bid is a complex but essential challenge.

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

• Ad extensions
• Manual control
• Seller ratings
• Machine learning ✅

correct answer

Machine learning ✅

explanation

Automated bidding uses Machine learning to set the right bid for every auction.

Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. This takes much of the heavy lifting and guesswork out of setting bids, so you can meet your performance goals more efficiently and accurately.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.