Below is the answer and explanation for the question why should your business use performance planner?

Why should your business use performance planner?

• It validates budgets against other vendors in the same market.
• It is the only ad budgeting software on the market.
• It helps businesses determine a go-to-market strategy.
• It makes recommendations that are validated using machine learning. ✅

correct answer

It makes recommendations that are validated using machine learning. ✅

explanation

Performance planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

Performance planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy.

Google Ads uses machine learning to fine-tune forecasts and achieve a higher level of accuracy.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question why should campaigns with different marketing objectives be separated into different performance planner plans?

Why should campaigns with different marketing objectives be separated into different performance planner plans?

• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “limited by budget”
• So that spend is not reallocated between two different marketing objectives ✅

correct answer

So that spend is not reallocated between two different marketing objectives ✅

explanation

Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question what can the performance planner recommend?

What can the performance planner recommend?

• Applying bid adjustments to specific locations
• Including or excluding “Google search partners”
• Using “target impression share” as an automated bid strategy
• Campaign-level target CPA (cost-per-acquisition) ✅

correct answer

Campaign-level target CPA (cost-per-acquisition) ✅

explanation

Performance planner helps improve return on investment so you can drive more conversions within your target CPA.

It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (Target ROAS)
• Maximize clicks ✅

correct answer

Maximize clicks ✅

explanation

Martha should choose the “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when the extra budget is received
4. Upper funnel keywords that have high assist value in conversion

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

• Social, display, video, shopping, and app
• Search, display, TV, shopping, and app
• Search, display, video, app, and access
• Search, display, video, shopping, and app ✅

correct answer

Search, display, video, shopping, and app ✅

explanation

Mary can run all types of campaigns for her client’s online pet food store and app. Search and shopping campaigns can be run to target potential customers who are searching for pet food on the internet and have intent to buy. Display, video, and app ad campaigns can be used for remarketing, product awareness, and branding purposes for an online pet food stores and mobile app.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question you can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) select all correct responses

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

• Bidding suggestions
• Manual control
• Sitelink extensions
• Machine learning ✅
• Auction-time bidding ✅

correct answer

Machine learning ✅

Auction-time bidding ✅

explanation

Auction Time Bidding: Bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.
Machine Learning: Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer  for the question What are two ways that performance planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Distribution
• Instrumentation
• Differentiation
• Validation ✅
• Simulation ✅

correct answer

Validation ✅

Simulation ✅

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Influence, awareness, and promotion
• Relevance, control, and results ✅

correct answer

Relevance, control, and results ✅

explanation

Google ads let to target relevant audiences to show ads, unlike the other advertisement mediums.  You can even control your budget, schedule, and Geo-targeting. Google ads provide you result-oriented advertising solutions. If you want to run ads for awareness, you are suggested to use the Google Ads Display campaign, if you want to sell products, you can use a shopping campaign. For generating leads, you can use a search campaign.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

• Target impression share
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)
• Maximize clicks ✅

correct answer

Maximize clicks ✅

explanation

Maximize clicks bidding strategy would be best for Priya’s campaign. Because this automated bid strategy sets your bids to help get as many clicks as possible within your budget. Priya needs to drive as many potential customers as possible to her website.

She can also set a cap on bids when using a Maximize clicks bid strategy. It lets her control the maximum amount she’s willing to pay for each click.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

• Your ads will be placed on all search engines.
• With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
• Machine models automatically determine your advertising budget.
• You can set your own budget and can change it at any time. ✅

correct answer

You can set your own budget and can change it at any time. ✅

explanation

Google Ads is the right solution for you because You can set your own budget and can change it at any time.

Google Ads gives you control over how you spend your money. There are no minimum spend criteria. You can choose how much you spend per day, per month per ad. You only pay when someone clicks your ad

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.