Below is the answer and explanation for the question a single branch of Simpson shoes has been operating since 1917. A new marketing team member suggested they look into local inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson shoes local inventory ad appear?

A single branch of Simpson shoes has been operating since 1917. A new marketing team member suggested they look into local inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson shoes local inventory ad appear?

• On a billboard anywhere in North America.
• In a Google search from a device anywhere in North America.
• On a billboard within 30 miles (48 km) of the Simpson Shoes location
• In Google search from a device within 30 miles (48 km) of the Simpson shoes location. ✅

Correct answer

In Google search from a device within 30 miles (48 km) of the Simpson shoes location. ✅

Explanation

Local inventory ads appear within 30 miles (48 km) of a store. Google renders an ad to people who are searching for the product that’s available in that store. Simpson Shoes Local Inventory ad will appear in Google search from a device within 30 miles (48 km) of the Simpson shoes location.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

• Test daily: Test a new website layout and color scheme each day.
• Lower price: Consider reducing the price of your product(s) for multiple purchases.
• Increase discounts: Attempt to increase unique visits to the website by offering discounts.
• Remove friction: Make sure the checkout process is working and easy to use. ✅

correct answer

Remove friction: Make sure the checkout process is working and easy to use. ✅

explanation

Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web. To create a seamless experience to drive action, offer an easy checkout process.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question for which business are local inventory ads ideal?

For which business are local inventory ads ideal?

• Noah’s Designs, a made-to-order custom furniture shop with an online storefront
• Flowers by Beth, a floral shop that just opened a brick-and-mortar location ✅
• QuikFixx, a start-up selling downloadable software to remove computer viruses
• TheArtSpace, a gallery that hosts potential customers by appointment

correct answer

Flowers by Beth, a floral shop that just opened a brick-and-mortar location ✅

explanation

Their primary purpose of Local inventory ads is to drive consumers to your brick-and-mortar stores to complete a purchase (although they still have the option to purchase online as well).

Local inventory ads show your products and store information to shoppers who are nearby and searching on google. Their primary purpose is to drive consumers to your brick-and-mortar stores to complete a purchase. Here local inventory ads are ideal for flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question why should your business use performance planner?

Why should your business use performance planner?

• It validates budgets against other vendors in the same market.
• It is the only ad budgeting software on the market.
• It helps businesses determine a go-to-market strategy.
• It makes recommendations that are validated using machine learning. ✅

correct answer

It makes recommendations that are validated using machine learning. ✅

explanation

Performance planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

Performance planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy.

Google Ads uses machine learning to fine-tune forecasts and achieve a higher level of accuracy.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question why should campaigns with different marketing objectives be separated into different performance planner plans?

Why should campaigns with different marketing objectives be separated into different performance planner plans?

• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “limited by budget”
• So that spend is not reallocated between two different marketing objectives ✅

correct answer

So that spend is not reallocated between two different marketing objectives ✅

explanation

Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question what can the performance planner recommend?

What can the performance planner recommend?

• Applying bid adjustments to specific locations
• Including or excluding “Google search partners”
• Using “target impression share” as an automated bid strategy
• Campaign-level target CPA (cost-per-acquisition) ✅

correct answer

Campaign-level target CPA (cost-per-acquisition) ✅

explanation

Performance planner helps improve return on investment so you can drive more conversions within your target CPA.

It’s a best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend isn’t reallocated between two different marketing objectives. Instead, consider grouping campaigns by marketing goal or budget.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

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Below is the answer and explanation for the question Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

• Target cost-per-acquisition (tCPA)
• Target impression share
• Target return on ad spend (Target ROAS)
• Maximize clicks ✅

correct answer

Maximize clicks ✅

explanation

Martha should choose the “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when the extra budget is received
4. Upper funnel keywords that have high assist value in conversion

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?

• Social, display, video, shopping, and app
• Search, display, TV, shopping, and app
• Search, display, video, app, and access
• Search, display, video, shopping, and app ✅

correct answer

Search, display, video, shopping, and app ✅

explanation

Mary can run all types of campaigns for her client’s online pet food store and app. Search and shopping campaigns can be run to target potential customers who are searching for pet food on the internet and have intent to buy. Display, video, and app ad campaigns can be used for remarketing, product awareness, and branding purposes for an online pet food stores and mobile app.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer and explanation for the question you can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) select all correct responses

You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses

• Bidding suggestions
• Manual control
• Sitelink extensions
• Machine learning ✅
• Auction-time bidding ✅

correct answer

Machine learning ✅

Auction-time bidding ✅

explanation

Auction Time Bidding: Bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time.
Machine Learning: Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.

Below is the answer  for the question What are two ways that performance planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

• Distribution
• Instrumentation
• Differentiation
• Validation ✅
• Simulation ✅

correct answer

Validation ✅

Simulation ✅

The above question and explanation are related to Google shopping certification exam. You can find all the updated Google shopping advertising certification exam answers on the “Google shopping advertising exam answers“. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google ads search certification answers: Google ads search skillshop.