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Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Below is the answer and explanation for the question zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  • Customer Match audience
  • Similar Audience
  • Affinity Audience
  • Custom Affinity audience ✅

correct Answer

Custom Affinity audience ✅

explanation

Custom Affinity Audience would be the best audience solution for Zane’s YouTube campaign who would like to use the names of similar hotels as keywords when building the audience for the campaign.
It starts with signals. Google looks at signals from Search, Google Maps, and YouTube to understand the unique characteristics of a given audience.

True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

Below is the answer and explanation for the question true or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

  • False
  • True ✅

Correct answer

True ✅

explanation

YouTube audience solutions work on real-time data. Google updates data on every impression, so advertisers reach only the most relevant users on YouTube.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Which of the following is not an example of Detailed Demographics?

Below is the answer and explanation for the question which of the following is not an example of Detailed Demographics?

Which of the following is not an example of detailed demographics?

  • Homeownership status
  • Marital status
  • Parenting stages
  • Car ownership status ✅

Correct answer

Car ownership status ✅

explanation

Detailed demographics allows you to connect with consumers who are more likely to be influenced by your products or services.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

You want to find new, high-value customers using their data. Which audience solution should you use?

Below is the answer and explanation for the question you want to find new, high-value customers using their data. Which audience solution should you use?

You want to find new, high-value customers using their data. Which audience solution should you use?

  • Affinity
  • Customer Match
  • In-Market
  • Similar Audiences ✅

Correct answer

Similar Audiences ✅

explanation

Similar audience is an audience developed or based on existing data such as email, address, phone number, or device ID.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
  • Ads that include the product on-screen had higher ad recall. ✅
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites. ✅

Correct Answers

Ads that include the product on-screen had higher ad recall ✅and Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.✅

explanation

The two Google findings regarding six-second ads are that it drove the same ad recall on YouTube as 30-second versions on other sites and It had higher ad recall if it include the product on screen

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

How does an advertiser benefit from using Google Surveys?

Below is the answer and explanation for the question how does an advertiser benefit from using Google Surveys?

How does an advertiser benefit from using Google surveys?

  • Google Surveys can see what people are searching for and find related topics.
  • Google Surveys can discover the top questions the advertiser’s target audience is asking.
  • Google Surveys can plan an ad campaign by trend spotting and now casting.
  • Google surveys can validate the advertiser’s idea through the world’s largest focus group. ✅

Correct Answer

Google Surveys can validate the advertiser’s idea through the world’s largest focus group.

explanation

We have access to the world’s largest focus group via Google Surveys, a part of Google analytics solutions. This is how an advertiser benefit from using Google surveys.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Below is the answer and explanation for the question leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

  • Custom Affinity audiences
  • Consumer audiences
  • Qualified audiences
  • In-Market audiences ✅

Correct Answer

In-Market audiences

explanation

Leigh’s client asks her to reach highly qualified consumers ready to make a purchase, Leigh should use in-market audiences. In-market audience segments enable you to reach people who have indicated intent to purchase.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

How does an advertiser benefit from using Google Trends?

Below is the answer and explanation for the question how does an advertiser benefit from using Google Trends?

How does an advertiser benefit from using Google Trends?

  • Google Trends can plan an ad campaign by trendspotting and nowcasting.
  • Google Trends can browse case studies showing how past ad campaigns have succeeded.
  • Google Trends can validate an idea by asking the audience directly.
  • Google Trends can discover the top questions their target audience is asking. ✅

Correct Answer:

Google Trends can discover the top questions their target audience is asking. ✅

explanation

An advertiser benefit from using Google Trends:
Discovery: See what people are searching for right now and find related topics that matter to your audience.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

Below is the answer and explanation for the question YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

  • They can entice users to provide their information.
  • They can reduce unwanted clicks from competitors.
  • They can forecast reductions in pricing for keywords.
  • They can spur meaningful actions you can measure. ✅

correct Answer

They can spur meaningful actions you can measure. ✅

explanation

YouTube and Google Video solutions are tuned to your desired marketing objectives. Google data and tools can deliver the right mix of ad formats, inventory, targeting, and measurement solutions to achieve business outcomes such awareness, consideration, and action. Action – Take meaningful actions you can measure.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Below is the answer and explanation for the question by design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

  • Listening, monitoring, following up
  • Verification, confirmation, response
  • Identity, recommendation, meaning
  • Awareness, consideration, action ✅

correct answer

Awareness, consideration, action ✅

explanation

YouTube and Google have various ad formats that allow our products to align with your customer marketing objectives. YouTube and Google Video Partners solutions are tuned to your desired marketing objectives: Awareness, Consideration, and Action.

The above answer and explanation are related to Google ads video certification. You can find all the updated questions and answers related to Google video ads certification exam on the “Google ads video assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.